About Paul Abbate Senior Vice President
Ipsos Public Affairs

Paul is the Senior Vice President of Ipsos Public Affairs’ Omnibus Services business in the US. His background includes 11 years of sales, marketing, consumer insights, and product development roles at both Pepsi Cola Company and Coca Cola Company, prior to moving into the market research and information management industry, where he has spent the past 13 years working for some of the world’s largest research (TNS-GfK-Ipsos), and sampling (Toluna-SSI) organizations.

His expertise includes designing and launching market opportunity products and services such as Ipsos’ Global @dvisor public opinion tracker, which he managed from 2006 – 2009. He is also well versed in developing sales and marketing plans for the Public Affairs’ sector teams, and frequently hosts clients advisory group sessions to incorporate their feedback into the future product development processes within Ipsos Public Affairs’ US team. In his current role he is responsible for revenue generation, client acquisition and retention, and the broadening of many Ipsos MR products and services here in the US. Reporting on consumer trends, listening to the vibe through social media platforms, and passing along relevant and topical insights to clients, colleagues, and prospective clients, is a critical part of Paul’s role today within Ipsos.

Our success is predicated on... "Being known, liked, and trusted, so colleagues and clients can advocate on our behalf".

He is a frequent contributor to AMA's market research pod cast series, and has been interviewed and recorded segments for Research Radio’s, Research watch series. He has also led sales and marketing training sessions at AMA and CASRO events in the past.

Paul has a BS from Babson College, in Wellesley, MA, where he currently serves on its Consumer Advisory Board for Alumni Affairs, and has acquired sales and research certifications from Miller-Heiman, Dale Carnegie, and Burke Institute. His home office location is Ipsos Boston, 31 Milk Street, Boston, MA 02190.

Articles by Paul Abbate

What Americans Were Thinking as the New Year Began

americans think new year 2016
In a recent study conducted by Ipsos Public Affairs Omnibus Division, “What Americans were thinking as the new year began”, surprisingly, only 1 in 5 expressed concern for the stock market in 2016. Maybe they are well insulated with my investment strategy, or their prognostication skills are worse than the millions who picked the Carolina Panthers to dribble the Denver Bronco’s fribble in Super Bowl 50, or thankfully they have an intelligent head on their shoulders and realize the market rises and falls with regularity.


To Drive-Thru, or Not Drive-Thru?

To drive-thru, or not drive-thru, that is certainly the question!


While credit for the first drive-thru business in the US goes to The Grand National Bank in St. Louis, Missouri, in 1930, Sheldon, “Red” Chaney, operator of Red’s Giant Hamburger in Springfield, Missouri, on famous Route 66, is credited with opening the first successful restaurant operated drive-thru in 1947.  Don’t ask me how the drive-thru phenomenon occurred in the Show Me state not once, but twice.  I thought Missourians were skeptics, and would want to see it, touch it, taste it, before driving off into the Midwest sunset.  Guess not.


Ironically, Celebrating is our Favorite Holiday Activity

Oh the weather outside is frightful, but the fire is so delightful, and since we’ve no place to go, let it snow! Let it snow! Let it snow! Let me tell you something, if the ghost of Frank Sinatra starts harmonizing the famous song from lyricist Sammy Cahn near area codes (617) (508), or (978), in…


Living the American Dream


Hey now brown cow, it’s time to plunk down your dowry, passbook savings, piggybank jar, and money you stashed in the freezer in case Armageddon was just around the corner!  It’s time to own a home, and be a part of the great American Dream.  In this month’s Ipsos US Omnibus Infographic series, Living the American Dream, we explore this topic as well as consumer attitudes and behaviors towards home improvement projects.


Happy it’s Back to School?


Why do so many parents look like fans jumping out of their collective seats at an exciting sporting event, the day their kids head back to school?

Maybe it’s the release of the Kraken from its summer nest, or all the free time work-from-home-adults suddenly achieve, or the unabashed excitement parents feel towards the Matterhorn of homework about to be poured down their children’s throats!  Whatever the reason, school is back in session, and bus driver Bob is rumbling, bumbling, and stumbling down every back woods street across America delivering our most precious assets to and from their daily dose of academic enrichment.


To Grill or Not to Grill


To grill, or not to grill, that is the question my dear Ophelia? I know, I know wrong Shakespeare character.

In a recent Ipsos Public Affairs survey, Is Outdoor Cooking America’s Favorite Summer Pastime?, we explore America’s passion for grilling, spending time with friends, and enjoying a refreshing summer cocktail. It seems as if quite a bit of us escape the kitchen heat for the backyard grill. Eight in ten (81%) cook outside during the summer months, on average about six times per month, and almost 1 out of every 2 Americans (49%), feel cooking outside is the #1 best thing about preparing meals at home during the summer.

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Can’t Get No Job Satisfaction? Think Again.

85% of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs’ Omnibus Division recently uncovered. In the May survey, US Work Place Satisfaction, it seems as if most workers are satisfied with their job, but would like a more appropriate salary (27% with women 34%), and benefits (17% with women at 19%). What would I change? Well probably a more comfortable chair, room with a view, access to more K-Cup coffee machines, and an ability to walk on water.


Americans Spring into Self-Improvement

If you could only change one thing this year, which of the following areas would you choose? Before you answer… Winning Powerball, Sailing to Greece, or receiving a lifetime gift certificate for free Chinese food at Imperial Garden, are not on the list of answers. Does that make it tougher? For me, maybe, but for the rest of the USA, probably not.

In a recent survey conducted by Ipsos Public Affairs, “Americans Spring Into Self-Improvement: 2015 Goals”, we ask the tough questions which challenge your waistline balance, and passbook saving account balance.


People are talking (and posting) about customer service


If you are one of the millions of Americans who’ve been ignored, stuck on hold, passed from person to person, lost in a chat room discussion, or simply unable to get one ounce of satisfaction from a customer experience gone wrong, you are certainly not on Gilligan’s Island by yourself. Chances are Skipper, Professor, the Movie Star, and Mary Ann, are right there with you.


Are Gas Prices Pumping Up Consumer Spending?

I’ve never fancied myself as a DJ Scream fan, but when he rips into his anthem ballad, “How low can you go, how low can you go”, how can any of us not get down with the total awesomeness we see every day at the gas pumps, as prices plummet all over the United States?…