About Michael Baer Senior Vice President, US
Ipsos Connect

Articles by Michael Baer

Meet the Affluencers

What They’re Doing Now is What Everyone Else Will be Doing Next

Brands, agencies and media companies all know the power of influencer marketing. Recommendations and reviews drive today’s categories—and the influencers who provide them are businesses’ most important audience. For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent consumers, and our ongoing survey gives us an unparalleled view into their attitudes,…


Affluent Traveler Segmentation White Paper

While it’s clear that Affluents are crucial consumers of all things travel-related, it may not be so obvious what behavioral patterns they’re exhibiting, and how best to reach them.

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