In 2011, America sent nearly 22 million people to college. With tuition prices on the rise many American families are getting a head start on saving for college. Are they doing enough though? In a report published today by Sallie Mae and conducted by Ipsos Public Affairs, we illustrate the current trends in how American families are preparing for their financial investment in higher education.

Using public opinion to give voice to citizens was the goal of this project by La Trope University, Australia.

In a paper published today by Ipsos Public Affairs explains how higher education institutions can utilize research to understand the higher education landscape, define their unique brand, profile potential students and build and communicate their reputation to key target audiences.

A recent Ipsos study found that most US employers are extremely favorable towards job candidates who have studied overseas, and that most consider degrees from the UK to be equal to or better than those earned in the US.

Michael Bloomberg last week announced that he would commit $220 million to the drive towards increased tobacco control globally. The funds will be directed towards the six facets of WHO’s MPOWER initiative to reduce tobacco use, which include high-level advocacy for enforcing bans on tobacco advertising, promotion and sponsorship, and raising taxes on tobacco, as well as citizen level interventions to help people reduce their dependency on tobacco.