Mark Berry
About Mark Berry Executive Vice President, US
Ipsos Marketing

Mark Berry has over 20 years of market research industry experience with a considerable amount of that time in Shopper Insights. He has a genuine passion to advance the industry’s knowledge around the science of how people make decisions. Mark began his career at Procter & Gamble then worked in the market research industry for a variety of behavioral and attitudinal firms. Most recently, in 2012, he co-founded the Duke-Ipsos Research Center, which is a collaborative think tank designed to better understand the decision theory associated with creating demand generation through the customer experience. In 2015 he co-founded the Yale-Ipsos Consumer Marketing Behavioral Economic Think Tank focused on behavioral economics and brand marketing.

Articles by Mark Berry

The New Shopper Research Imperative — Hiding In Plain Sight?

Is a new shopper research imperative emerging? I had been in shopper research for quite some time and began to think that something was missing. Oh, don’t get me wrong, the industry had solutions and they worked — it just seemed like we weren’t getting to a granular understanding of how and why shopping decisions…