In the Past People spent hours chopping, peeling, slicing, and preparing meals, appetizers, snacks, and desserts. When I was a kid, carrots grown from our own garden were a favorite snack. On occasion, a buttery chocolate scent would permeate the house – good old-fashioned chocolate chip cookies. Now THAT was really homemade (or even homegrown!)…Read More...
Just joining the Ipsos team late last year, Lori has been in the market research industry for over 20 years, working on a wide variety of CPG brands and categories including bleach, snacks, motor oil, beverage alcohol, and lip balm. Lori has extensive breadth of experience in brand positioning, concept testing, category appraisals, creative evaluations, and brand health tracking. She is currently working as Director in the US Marketing Team. In her spare time, Lori loves solving jigsaw puzzles and cryptograms, is always up for a game of Scrabble, and enjoys baking.