Laura Kurtin
About Laura Kurtin Senior Account Manager, US
Ipsos Marketing

Laura has worked in market research for over four years on both the qualitative and quantitative sides of the business. She is drawn towards market research because of the connections to people – clients as well as consumers – and the role each person plays in keeping the business world buzzing. While not at work, you can find Laura running, baking, reading and laughing with friends.

Articles by Laura Kurtin

Subscription Services and Their Influence on Brand Equity

Once upon a time, brick and mortar was how to shop for an upcoming night out or event.  Traveling from store to store, eventually the perfect outfit appeared and was carried home and hung directly in the closet.  While there was a little bit of comparison between prices and styles, once something fit and could…