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Articles by Ipsos Affluent Intelligence


Meet the Financial Affluencer

Financial Affluencers are the 19.8MM affluent Americans who influence the banking, investing or retirement planning decisions of other consumers. Below is a snapshot of our Ipsos Affluent Intelligence findings specific to this group of influencers. 

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Affluents in the Age of Polarity

In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. In particular, Affluent women and Millennials are more likely to be dissatisfied with the direction that the country is taking—and less optimistic about the future of the economy. Michael Baer, IAI’s…

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Spring Release of the Ipsos Affluent Survey

The semi-annual release of results from the Ipsos Affluent Survey went live on March 28th. Based on responses from more than 24,000 adults with household incomes over $125,000, the results are projected to a total population of 60.5 million affluent adults (18 years and older). With a median household income of $180,898 (+1.5% from a…

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Meet the Skin Care and Cosmetics Affluencer

The women (and men) others turn to for skin care and cosmetics advice – in person or on social media.

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The Affluent Outlook 2018

For over 40 years, Ipsos Affluent Intelligence has been studying Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000) and developing insights into their attitudes and behaviors. In January of every year, we reach out to our Survey respondents with an Outlook questionnaire designed to gauge their optimism in regards to the future. This year the responses were the most polarized, conflicted, and fascinating we’ve seen. Despite a booming economy and tax cuts expected to help the well off, fewer than half of Affluent Americans are optimistic that 2018 will be a good year for America as a whole.

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