Articles by Ipsos Affluent Intelligence
For over 40 years, Ipsos Affluent Intelligence has been studying Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000) and developing insights into their attitudes and behaviors. In January of every year, we reach out to our Survey respondents with an Outlook questionnaire designed to gauge their optimism in regards to the future. This year the responses were the most polarized, conflicted, and fascinating we’ve seen. Despite a booming economy and tax cuts expected to help the well off, fewer than half of Affluent Americans are optimistic that 2018 will be a good year for America as a whole.