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Articles by Ipsos Affluent Intelligence


Affluent Podcasting: A Medium Suited to All Generations

Whether it’s self-producing a podcast on a mobile device with a friend or listening to one while running errands, portability and accessibility are just two reasons behind the proliferation of podcasting. In fact, podcasts have become so popular, that listening is proving to be cross-generational.  In our Ipsos Affluent Survey USA Q2 Barometer, we asked…

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Affluent Podcast Listening: It’s Different for Men and Women

A majority of the affluent population tuned into some kind of listening activity each week – be it AM/FM radio, streaming music, downloading music or listening to podcasts. But, it’s the narrative nature of podcast listening that really illustrates the power of storytelling.  In our Ipsos Affluent Survey USA Q2 Barometer, we asked affluent consumers…

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Affluent Americans and the New Golden Age of TV

It’s no secret the world of TV viewing has changed considerably. Given the rapid rise of mobile and the impact its had on what constitutes as watching TV, the recent explosion of content and channels isn’t surprising.   With OTT, streaming, and subscribing to premium channels being behaviors a majority of us engage in, it’s…

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Ipsos Affluent Intelligencer: Segmenting Affluent Travelers

With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.  While Summer offers the chance to escape the daily routine, for some, travel is top of mind year-round. This is definitely true for affluent consumers who spend 49%…

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Ipsos Affluent Intelligencer: Affluents and Social Media

The social media landscape continues to evolve and as the leading platforms continue to mature, issues like privacy and advertising have impacted how consumers use the platforms. As marketers, it’s important to understand these shifts in order to cut through the noise and effectively engage with key audiences.  We’ll be taking an in-depth look at the…

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Let’s Talk Tequila

Whether it’s the tequila talking in Margaritaville, chanting ‘tequila’ to a mambo rhythm, or just another tequila sunrise, it’s hard to name a drink that’s been more sung about than North America’s first distilled spirit.  The Ipsos Affluent Intelligence Q4 2018 Barometer examined Affluent behaviors and preferences around spirits. While we uncovered interesting findings across…

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2019 Ipsos Affluent Intelligence Annual Report

Our 2019 IAI Annual Report is now available. Based on findings from our IAS Spring 2019 release, new data includes affluent binge watching behavior and attitudes towards advertising. A snapshot of affluent Americans, the report highlights what’s important to this key demographic. In addition, the report offers an overview of their attitudes towards and trends…

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The Millennial-ization of Premium Spirits

Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Millennials, in general, buy and spend more on all types of liquor, especially top shelf brands. They typically pay more for a…

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Navigating the Highs and Lows of Retirement

While the onset of retirement is often a highly anticipated life event, its imminence can also bring with it feelings of uncertainty over what lies ahead. This is especially true as a new generation of retirees faces a different set of challenges – many previously unprecedented in nature and not exluding the Affluent population.  Download…

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Ipsos Affluent Intelligencer: Affluents Turn to TV as Online Video Service Channel of Choice

The global video streaming market is expected to grow from $138 billion in 2018 to $591 billion by 2028. The growth in adoption of these online video services is clearly reflected in the expansion of new market offerings and the 2019 Ipsos Affluent Survey USA Spring results reveal the ways Affluents have embraced this technology. …

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