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Articles by Ipsos Affluent Intelligence


Let’s Talk Tequila

Whether it’s the tequila talking in Margaritaville, chanting ‘tequila’ to a mambo rhythm, or just another tequila sunrise, it’s hard to name a drink that’s been more sung about than North America’s first distilled spirit.  The Ipsos Affluent Intelligence Q4 2018 Barometer examined Affluent behaviors and preferences around spirits. While we uncovered interesting findings across…

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2019 Ipsos Affluent Intelligence Annual Report

Our 2019 IAI Annual Report is now available. Based on findings from our IAS Spring 2019 release, new data includes affluent binge watching behavior and attitudes towards advertising. A snapshot of affluent Americans, the report highlights what’s important to this key demographic. In addition, the report offers an overview of their attitudes towards and trends…

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The Millennial-ization of Premium Spirits

Millennials are driving change in every category, and alcohol/ spirits is no exception. And the differences in their behaviors and preferences suggest big changes for the future of luxury and premium spirits marketing. Millennials, in general, buy and spend more on all types of liquor, especially top shelf brands. They typically pay more for a…

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Navigating the Highs and Lows of Retirement

While the onset of retirement is often a highly anticipated life event, its imminence can also bring with it feelings of uncertainty over what lies ahead. This is especially true as a new generation of retirees faces a different set of challenges – many previously unprecedented in nature and not exluding the Affluent population.  Download…

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Ipsos Affluent Intelligencer: Affluents Turn to TV as Online Video Service Channel of Choice

The global video streaming market is expected to grow from $138 billion in 2018 to $591 billion by 2028. The growth in adoption of these online video services is clearly reflected in the expansion of new market offerings and the 2019 Ipsos Affluent Survey USA Spring results reveal the ways Affluents have embraced this technology. …

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Meet The Retirement Affluencers

Financially-savvy, Retirement Affluencers are successful in business, skew male and often seek professional financial advice. But, did you know that 73% of this financially savvy group of Affluencers – the category enthusiasts, early adopters, and heavy spenders others turn to for advice and recommendations – also identify as sports fans? 

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Introducing the Ipsos Affluent Intelligence Growth Finder

Every brand is hungry for growth. As marketers navigate an increasingly competitive landscape, we know significant challenges exist in finding and driving this growth. That’s why we’re pleased to announce the launch of Growth Finder. The first product in our Ipsos Affluent Intelligence Brand Marketing Solutions Suite, Growth Finder was created to help marketers easily…

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Ipsos Affluent Intelligencer: How Prepared Do Affluents Feel for Retirement?

For marketers looking to engage on the topic of retirement, many opportunities and potential communication pitfalls exist. Understanding the range of psychological and financial concerns on the minds of consumers – whether they’ve already retired or are a long way from retirement yet – is critical to achieving success. Source: Ipsos Affluent Q1 2019 Barometer.…

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Ipsos Affluent Intelligencer: Millennials and Money

Millennials and money – two topics nearly every marketer is interested in. In this month’s edition of the Ipsos Affluent Intelligencer we’re taking a look at this key audience demographic to share a few interesting findings around how they view money and manage their finances. With Millennials at a critical life stage for making many…

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Ipsos Affluent Intelligence: New Dimensions of Luxury

For marketers, defining the affluent understanding of and expectations around the dimensions of luxury is key to effectively and relevantly targeting key consumer demographics. Ipsos Affluent Intelligence research reveals that affluent consumers say they are buying luxury more frequently. Nearly three-quarters of Affluents report they have bought luxury goods or services in the past year…

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