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Articles by Ipsos Affluent Intelligence


Ipsos Affluent Intelligence Launches New Digital Audience Segments

  Earlier this year we launched our Ipsos Affluent Digital Audiences into the digital media eco-system. These audiences leverage our gold-standard data on the attitudes, preferences, media habits and purchase behaviors of the powerful and influential affluent market to help brands reach them digitally.   In January we will be releasing an additional 20+ Ipsos Digital Affluent…

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Meet the Hosts Most Likely to Influence Your Holiday Gatherings

The story below originally appeared in the November 13 edition of Ipsos’ GenPop Magazine:  Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here. With it comes all manner of dinners, parties and other festivities, starting…

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Beauty Affluencers and Their Social Influence

The worlds of fashion and grooming are in a constant state of flux, driven by what’s hot, new, and emerging. Consumers are turning to new sources for inspiration, recommendations and advice and the impact of social media cannot be denied. The enormous number of choices, as well as the ease at which they can be…

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Ipsos Affluent Intelligence: Automotive POV – Auto, Affluencers and Alternative Fuels

It’s fair to say that the automobile has played a central part of American culture for the last one hundred years. Americans have loved their cars, and the freedom they provide, for over a century. But this story is evolving, as significant changes, innovations and evolutions in the auto industry impact driving, car research and…

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Ipsos Affluent Intelligence: Affluent Americans in the Driver’s Seat

Like so many of the categories we cover in our survey, the automotive industry is in a state of evolution. Our Q3 webinar, Affluent Americans in the Driver’s Seat, focused on the technological innovation and generational change impacting the category and the direct implications for marketers.  Based on our research findings, it’s clear that Auto…

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Affluent Millennial Men: The Grooming Paradox

It’s a marketing truism that millennials bear little resemblance to older generations. Their beliefs, behaviors and attitudes are challenging expectations and stereotypes. In no other category is this dynamic more evident than in the world of grooming. Grooming has long been the domain of women. As social mores continue to shift, affluent (note: household income…

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Ipsos Affluent Intelligence: Fashion & Grooming: Shopping, Inspiration and Affluence

The worlds of fashion and grooming are in a constant state of flux, driven by what’s hot, new, and emerging. Technology continues to change the way we shop—and we’re getting our inspiration from new sources and sharing our recommendations and advice in new ways.  The impact of social media cannot be denied. For affluent audiences,…

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Millennial Women – The New, Experiential Travel Trailblazers

Research has shown Millennials are significantly less likely than prior generations to own homes or automobiles — and the rise of the sharing economy has only further illustrated and accelerated that point. But, the one thing Millennials are spending money on is travel. As a generation known for valuing experiences over ownership, it’s no surprise…

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Ipsos Affluent Intelligence Annual Report: Meet the Affluent Americans

Based on findings from our IAS Spring 2018 release, the IAI Annual Report is a snapshot of affluent Americans in the US. Data in the report provides a look at key demographics, affluent influencers (Affluencers), and attitudes and trends in media consumption and usage to offer a current look at who these key affluencers are and…

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Ipsos Affluent Intelligence: The New Experiential Traveler

American affluents’ demand for more authentic, unique and immersive travel continues to grow. In recent years, the focus has shifted from “going places” to “collecting experiences.” Today the travel category exists in a state of constant evolution driven by generational change, disruptive technologies, competition and social media. As in other categories, affluent influencers — particularly…

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