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Articles by Ipsos Affluent Intelligence


New From Ipsos Affluent Intelligence: Digital Audiences

For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent American consumers. IAI’s continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. The survey offers an unparalleled view into affluent attitudes, preferences, brand ownership, media habits and purchase intentions – including…

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FinTech: The Technology and the Early Adopters Disrupting Financial Services

IAI Fintech Whitepaper

Financial Services is one of the many categories experiencing an unprecedented level of disruption, as new technologies replace and transform traditional offerings. When categories evolve this rapidly, a small group of early adopters lead the way for other consumers.

These early adopters are the experimenters who try new products and services—and eventually educate the rest of us. To belong to this elite group, a person needs time, passion and the means to experiment. Ipsos Affluent Intelligence has been studying these consumers – who we call “Affluencers” – for over four decades.

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Affluents in the Age of Polarity

Michael Baer, IAI’s SVP Team Lead, talks to MediaPost about the Affluent Outlook in 2018. In a year that sees America more politically polarized than ever before, we find even Affluent Americans (a relatively homogenous audience) are picking sides. Affluent women and Millennials in particular are more likely to be dissatisfied with the direction that the…

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Spring Release of the Ipsos Affluent Survey

The semi-annual release of results from the Ipsos Affluent Survey went live on March 28th. Based on responses from more than 24,000 adults with household incomes over $125,000, the results are projected to a total population of 60.5 million affluent adults (18 years and older). With a median household income of $180,898 (+1.5% from a…

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The Affluent Outlook 2018

For over 40 years, Ipsos Affluent Intelligence has been studying Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000) and developing insights into their attitudes and behaviors. In January of every year, we reach out to our Survey respondents with an Outlook questionnaire designed to gauge their optimism in regards to the future. This year the responses were the most polarized, conflicted, and fascinating we’ve seen. Despite a booming economy and tax cuts expected to help the well off, fewer than half of Affluent Americans are optimistic that 2018 will be a good year for America as a whole.

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