John Green
About John Green Vice President, Global Shopper Research, US
Ipsos Marketing

John holds a Bachelor of Science in Operations Research and a Masters in Business Administration. He began his Market Research career working for Procter and Gamble. His experience there ranged across Business Analysis, Global Operations, Shopper Research, Brand Research, Market Measurement, and Forecasting. His category experience ranges across Laundry, Hair Care, Paper Towels, Bath Tissue, and Facial Tissue. John’s passion for Shopper Research was inspired by his experience on P&G’s original Wal-Mart Team and leading research for its Home Improvement, Electronics, Home Store, and Specialty Channel Teams.

He has extensive experience developing Global Shopper research and Channel Selling Strategies across regions to build category and brand sales.

Articles by John Green

A Caveman’s Shopping Journey in the 21st Century

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting. I am often approached by clients for the…