Of the “4Ss” driving Ipsos’ new “Game Changers” strategy (Security, Substance, Speed, and Simplicity), I have a particular passion for Simplicity. And if there’s one area of consumer research that can really benefit from being simpler, it’s the one I head up for Ipsos in the US: MarketQuest, which focuses on foundational market understanding and…Read More...
Jerry Forristal is an expert in foundational and brand strategy research with over 25 years of corporate, supplier and ad agency experience across a wide range of industries. He began his career at AT&T and then spent time at Hallmark, Leo Burnett, and Kantar before joining Ipsos in 2011. He is currently the head of Ipsos Marketing US’ MarketQuest division which focuses on category exploration and sizing, consumer targeting and segmentation, brand equity and positioning, brand stretch and innovation, and brand architecture and portfolio management.