Spotlight Editor
About Spotlight Editor
editor@gen-pop.com

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor


TOMAmeter July 7 – July 13: Game of Thrones Bounces Back!

AMC’s The Walking Dead enjoyed a weeklong stint as the most mentioned TV show on our TOMAmeter, but mentions of HBO’s Game of Thrones were strong enough to help the program reclaim the crown. The Walking Dead fell to #3 as Netflix’s Orange is the New Black stayed on respondents’ minds at #2. New to…

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TOMAmeter June 30 – July 6: Game of Thrones Gets Dethroned!

After twelve consecutive weeks at #1, HBO’s Game of Thrones has finally been removed from the top spot by a program that is quite familiar with the position. AMC’s The Walking Dead jumped up a remarkable five places to replace the premium cable drama, which will be off air until next summer. Also preforming well…

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TOMAmeter June 23 – June 29: The World Cup vs. Under the Dome

Two of this month’s biggest movers continue to claw toward the top of our rankings as mentions of 2014 FIFA World Cup (#3) and CBS’ Under the Dome (#5) were strong enough to move them up two and five places respectively. With HBO’s Game of Thrones concluding its fourth season a few weeks back, look…

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TOMAmeter June 16 – June 22: The World Cup is Moving Up

Group play is dwindling down, but mentions of the 2014 FIFA World Cup continue to grow as the tournament moved up three places to #5 in our rankings this week. HBO’s True Blood has sunk its teeth into the #6 spot in our Top 20 this week. The buildup to the final season premiere helped…

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Listen Up: Beats Audio Accelerates Innovation to Become a Billion-Dollar Business

Did you hear that?  Did you hear the voice of the consumer singing a sweet song about their needs, dreams and desires?  Rapper/producer Dr. Dre and record mogul Jimmy Iovine heard it, and they crafted it into their latest hit:  beats audio. There’s been a lot of chatter about beats audio in the news recently,…

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TOMAmeter June 9 – June 15: Olé, Olé, Olé!

The 2014 FIFA World Cup is underway and mentions of the sporting event were so strong that its first appearance in the Top 20 was at #8. The NBA Finals on ABC also found its way into the Top 20 this week, bouncing up to #16. Netflix’s Orange is the New Black had another strong…

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The Innovator’s Dilemma

With a nod to the Clayton Christensen book of the same name, I wanted to revisit the concept of the innovator’s dilemma from the perspective of marketing research.  I do this on the heels of attending the recent Edison Awards (a combination awards ceremony / meet the innovators forum and showcase). During the two-day session, I heard speakers and…

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TOMAmeter June 2 – 8: Orange is the New Black Keeps Rising

Netflix’s Orange is the New Black returned for its second season last week and mentions of the program were so strong that it boosted the show up four places to #2 this week. With all episodes released simultaneously, it will be tough for Orange is the New Black to stay this high in the rankings.…

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3 Reasons to Manage Customer Relationships, Not Just Numbers

Customer feedback scores are a wonderful thing—especially in the traditional world of customer experience management. These figures help managers understand what is good, what is bad and where to focus our attention. Right? Well, yes and no. In isolation, feedback scores help leaders to manage businesses by understanding things like the relative performance of different…

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TOMAmeter May 26 – June 1: Newcomers Galore!

NBC’s America’s Got Talent returned for its 8th season this past week and mentions of the program propelled it from outside the Top 20 all the way up to #10. Also returning to television and the TOMAmeter was ABC’s The Bachelorette, which was our 19th most mentioned program this week. Netflix’s Orange is the New…

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