Spotlight Editor
About Spotlight Editor

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor

TOMAmeter April 20 – 26: A McDreamy Top 5!

Shonda Rhimes shocked the viewers of ABC’s Grey’s Anatomy so much that the program skyrocketed from beyond the Top 20 all the way up to #5 this week. This is easily the programs best ranking in the TOMAmeter surpassing its previous high of #9 setback in May 2014.

Word Cloud April 28


TOMAmeter April 13 – 19: A New Victor Has Been Crowned!

HBO’s Game of Thrones returned for its fifth season and mentions of the program helped overthrow AMC’s The Walking Dead from the top spot. Game of Thrones reaches #1 for the first time since June 2014, while The Walking Dead drops out of #1 for the first time since January of this year. The Walking Dead has been #1 for 27 out of the past 30 weeks.

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TOMAmeter April 6 – April 12: Don Draper Returns!

The final season of AMC’s hit drama Mad Men kicked off last week and mentions of the program helped place it at #12 in our Top 20. Mad Men has not made an appearance in our TOMAmeter since the beginning of June 2014.

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TOMAmeter March 30 – April 5: Winter is Coming!

HBO’s popular drama, Game of Thrones, is less than a week away from its season 5 premiere and mentions of the program are strong enough to boost it up to #2 this week. The two place increase was not strong enough to surpass AMC’s The Walking Dead, which just concluded its stupendous fifth season. These two popular programs will be vying for the top spot over the course of the next few weeks.

Word Cloud April 6


TOMAmeter March 23 – 29: It’s All Good Man!

AMC’s Better Call Saul is building toward the end of its dramatic first season and mentions of the program show are growing! After falling out of the Top 20 last week, Better Call Saul reemerged as the eighth most mentioned program this week, the highest it has been in five weeks. With the finale just around the corner, look for the freshman drama to remain in the top half of the rankings.

Word Cloud March 31


TOMAmeter March 16 – 22: The TOMAmeter Goes Dancing!

ABC’s Dancing with the Stars kicked off another season with its competitors taking the floor for the first time last week. Mentions of the competition show, which is in its 20th season, were strong enough to claim the #13 spot.

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TOMAmeter March 9 – 15: Big Week for The Blacklist

NBC’s The Blacklist made an impressive jump of five places in our rankings this week and is now the 5th most mentioned program. After a brief slip last week, The Blacklist is now back in familiar territory at #5. With the exception of last week, The Blacklist has remained high on our list since its episode following the Super Bowl back in the beginning of February.

Word Cloud March 17


It Takes a Village: Driving Innovation with Online Communities

They say it takes a village to raise a child, and now that I have a rambunctious one year old of my own, I completely agree. But as a researcher, I could not help but think this is also true of developing an innovation. It takes a helping hand and input from hundreds, if not…


TOMAmeter March 2 – 8: FOX Continues to Build an Empire

After a six week absence, FOX’s Empire has returned to #2, coming in just behind AMC’s The Walking Dead. Empire has been growing every week as it builds toward it season finale, so look for the popular drama to remain at the top of the rankings as we head into spring.

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TOMAmeter February 23 – March 1: Frank Underwood Returns to the TOMAmeter

A popular streaming service drama returned to Netflix last week and binge watcher or not, mentions of House of Cards proved to be strong. The program debuts at #10 this week which is an improvement on last season’s premiere when it placed at #18.

Word cloud February 23