Spotlight Editor
About Spotlight Editor
editor@gen-pop.com

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor


Ipsos Ideas: London Calling…

After seven long years of planning, preparing and dreaming, the 2012 Olympics have arrived. Whether you are cheering or sponsoring, you’ll be happy to read our pre-Games global findings about interest in the 2012 Games. They paint a picture of a world riveted to the call of London. Also this month is the latest thinking and findings from our team of research experts on topics ranging from advertising to consumer trends.

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Ipsos Ideas: Don’t Stop Believing…

For July, Ipsos Ideas examines a variety of topics relevant to helping you succeed. From improving brand performance, to plotting your customers’ next move, to unlocking the mysteries of technology obsessed world, our researchers are constantly working to offer better solutions and better advice to help you achieve better results. You’d better believe it…we are committed to your success.

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Urgent Care Needed for Dual Eligible Healthcare Payment Programs

There are approximately 9 million people in the U.S. who are “dual eligible.” These people are elderly or disabled and low-income. As a result they are eligible for both Medicare and Medicaid. This population includes some of the sickest and poorest Americans. They account for 20% of Medicare beneficiaries but 31% of its spending. They…

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Ipsos Ideas: Get Into the Groove…

Research can help take you where you need to go. Whether building a better brand, seeking that right target audience, planning for the future or bringing back your most profitable customers, research is the catalyst you need to make it all happen. The June issue of Ipsos Ideas connects these matters with thoughts and findings on a number of topics no doubt important to your business.

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The Groupon Phenomenon

Within CPG, the impact of so-called “daily deals” today really rests on their ability to impact traditional marketing drivers such as awareness, distribution, trial and repeat.   At a minimum a service like Groupon can be used to launch new products, induce trial, and create another distribution channel.  Beyond that, if these services can truly be made to be social (though such examples are few at this point), the value increases exponentially. So experiment now.  But do start with an end objective in mind, like you would with any marketing initiative.

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A Tale of Love and Tablets

Recent studies by Ipsos MediaCT examining penetration and ownership of the Tablet PC shows dramatic increases. In fact, tablet ownership is now 16% among 18+ year olds and has increased across all demographic groups. And based on the results of our latest wave of research, we expect the tablet PC market to expand more dramatically in 2012 than last year given that more than a quarter of U.S. online consumers say they are likely to purchase one before the end of the year

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A Greener ‘Vision’ for BC Marketers?

Ipsos Reid’s Carmen Chan will be joining a number of her colleagues at today’s BCAMA Vision Conference in Vancouver – an event proudly sponsored by Ipsos. No doubt, some of BC’s biggest marketers will be there. How are those retail marketers doing at greening up their reputations? Carmen wrote about that very topic for the BCAMA’s Marketline publication. And we have a posting about her article, including a list of the Top 10 Mentioned Environmentally-Friendly Retailers in BC found in a recent Ipsos Reid study on retailers and the environment.

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Catching the Tablet Wave: An FYI from Ipsos MediaCT

Last year we wondered what the future would hold for the tablet PC. Well, it is almost the middle of 2012 now and the tablet PC is gaining more momentum. The majority of internet users now want to own one of these devices and a significant number plan to purchase one before the end of the year.

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Ipsos Ideas: The Beat Goes On…

Everything changes. Everything stays the same. Our technologies have us connecting, sharing, talking and learning in newer, faster and more revolutionary ways. But at its core, it remains about people. You need to understand the beat they march to. And Ipsos can help.

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Writing Concepts As If Guided by Voices

If a successful company like P&G – with a claimed 50% success rate for new products, versus an industry average of 15-20% – spends eight years developing Tide Pods, don’t our good ideas deserve just a bit more nurturing than we are giving them?  A good idea, poorly executed, will fail – same as a poor idea, well executed.  A successful concept requires both a good idea and proper execution.  Success of this nature can absolutely happen on a deadline, but it’s less likely to happen if you procrastinate right up until the deadline.

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