Spotlight Editor
About Spotlight Editor
editor@gen-pop.com

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor


TOMAmeter March 10 –16: Resurrection Gives the TOMAmeter A Pulse

ABC’s Resurrection has given the network and our rankings new life as the new program moved up from #5 to #2 and looks to be the next competitor to overthrow AMC’s The Walking Dead, which is again at the top of the TOMAmeter. Following in Resurrection’s footsteps is NBC’s Believe which debuted this past Monday…

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TOMAmeter March 3 – 9: And The Award Goes To ….

AMC’s The Walking Dead! The Oscars/Academy Awards made a strong push for #1, falling just short of the top spot, despite moving up from #4 last week. The rest of the Top 10 remained fairly unchanged except for one newcomer. ABC’s Resurrection makes its debut in the Top 20 this week as build up to…

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TOMAmeter February 24 – March 2: Goodbye Skeleton, Hello Zombies

The games are over and the athletes have left Sochi. With that the Olympics has ceded the #1 spot to AMC’s The Walking Dead which has been holding steady at #2 for the past four weeks. The week leading up to the Oscars/Academy Awards was a strong one as the award show, which aired this…

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TOMAmeter February 17 – 23: The Olympics Take the Gold Once Again

For the third straight week, the Olympics has been the most mentioned TV program or event in our TOMAmeter while AMC’s The Walking Dead is standing strong at #2. With a full week of binge watching at viewers hands, Netflix’s House of Cards moved up an outstanding 13 places to #5 this past week. Also…

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TOMAmeter February 10 – 16: The Olympics Leaves The Walking Dead in the Dust

America is fully entrenched in two man bobsled and skeleton as mentions of the Olympics have skyrocketed, making the event one of the highest mentioned TV program or events in TOMAmeter history! AMC’s The Walking Dead put up a valiant effort which would have topped the charts any week outside this one. Slowly but surely,…

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TOMAmeter February 3 – February 9: The NFL/Super Bowl Passes the Torch to the Olympics

With the Olympics fully underway in Sochi, the international sporting event jumped up from #11 to #1 displacing the NFL/Super Bowl which landed at #3 this week. The Top 10 remains fairly unchanged with ABC’s Modern Family moving up from #13 to #9. Also preforming well this week were NBC’s Law and Order and CBS’…

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TOMAmeter January 27 – February 2: The Super Bowl Tops The Walking Dead

AMC’s The Walking Dead had a streak of 16 consecutive weeks at #1 but has finally been displaced by an event bigger than the zombie apocalypse. The NFL/Super Bowl moved up from #3 to #1 this week and defeated the reigning champion by a large margin. Two other events also did well this week as…

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TOMAmeter January 20 – January 26: The NFL Makes It In The Top 3

With Super Bowl week upon us, mentions of the NFL have propelled it up 4 places to #3 in our rankings behind none other than CBS’ The Big Bang Theory and AMC’s The Walking Dead. CBS’ How I Met Your Mother continues to climb up the charts, moving up 4 spots this week to become…

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TOMAmeter January 13 – 19: Heated Race for the #1 Spot

CBS’ The Big Bang Theory came oh so close to beating out AMC’s The Walking Dead, but the zombie drama survives at the top for another week. FOX’s American Idol kicked off another season this past week and its premiere propelled the singing sensation into the Top 5 after spending last week at #10. Another…

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TOMAmeter January 6 – January 12: Game of Thrones Cracks the Top 5

With the release of the season 4 trailer, HBO’s Game of Thrones moves up 1 place to #5 this week, replacing AMC’s Breaking Bad which moved down to #6. After multiple weeks in the Top 3, A&E’s Duck Dynasty has fallen from #2 to #4 while CBS’ Big Bang Theory and NCIS move up to…

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