Spotlight Editor
About Spotlight Editor
editor@gen-pop.com

Good research leads to good ideas. Good ideas lead to smart strategies. Every month, Ipsos Ideas delivers a basket of fresh ideas to thousands of subscribers across the United States and Canada. Just like you, they are curious minds looking for inspiration and insight to inform their business decisions.

Articles in Ipsos Ideas touch on all six areas of Ipsos research expertise – advertising, loyalty, marketing, media, public affairs, and survey management – with thoughts and ideas based on our extensive experience in research. From latest findings to the next big break through, Ipsos Ideas connects you to the collective thought leadership of Ipsos in North America.

Articles by Spotlight Editor


TOMAmeter May 19 – May 25: CBS Wins the Week

Two newcomers to the TOMAmeter this week helped boost CBS to become the most represented network in the Top 20. The hit of last summer Under the Dome jumped into the Top 20 landing at #11 this week, while Survivor reemerged at #15 after the season finale this past week. Champions were crowned on both…

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TOMAmeter May 12 – May 18: NBC’s Demon Seed Makes its Big Debut

NBC’s remake of the classic psychological thriller, Rosemary’s Baby, made a strong debut at #14 in this week’s TOMAmeter. One has to wonder if the two night miniseries would sell its soul to remain in the Top 20. With its second season premiere right around the corner, mentions of Netflix’s Orange is the New Black…

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TOMAmeter May 5 – May 11: The Clock is Ticking on 24

After debuting in the Top 20 last week, FOX’s 24: Live Another Day has inched its way closer to the top spot this week moving up one place to #3. The only thing that stands in Jack Bauer’s way to the top are two of the strongest programs of the past year so look for…

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TOMAmeter April 28 – May 4: Jack is Back!

After a four year hiatus, FOX’s 24 is returning to network TV. The new miniseries, 24: Live Another Day, makes its debut at #5 in our rankings this week and while Jack Bauer always faces a tough challenge from season to season, taking down Game of Thrones as the most mentioned program in the TOMAmeter…

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TOMAmeter April 21– 27: Saying Goodbye to Some Familiar Faces

This week marks the first time in just under a year that our Top 20 was not occupied by AMC’s Breaking Bad. The drama stayed in the Top 20 for 47 consecutive weeks, 29 of which came once the program aired its final episode – another impressive feat for one of this generation’s most popular…

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TOMAmeter April 14– 20: ABC Shines in the Top 20

ABC was well represented in the Top 20 this week with a number of programs scattered across our TOMAmeter. Marvel’s Agents of S.H.I.E.L.D. jumped into the Top 20 at #19 joining Scandal (#5), Resurrection (#6), Dancing with the Stars (#10), Grey’s Anatomy (#14) and Once Upon a Time (#15) giving the alphabet network a grand…

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TOMAmeter April 7– 13: The Walking Dead Has Been Dethroned

HBO’s Game of Thrones has swapped places with AMC’s The Walking Dead as the premium cable smash hit returned to capture our attention for its fourth season this past week. With The Walking Dead concluding its season a few weeks ago, expect a lengthy reign at the top for HBO’s signature program. ABC’s Scandal is…

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TOMAmeter March 31 – April 6: The End of a Legen…dary Era

Whether you liked the finale or not, the story of Ted and Tracy has come to a conclusion, bumping CBS’ How I Met Your Mother up 6 places from #9 into the Top 3. AMC’s The Walking Dead and HBO’s Game of Thrones reprised their role as #1 and #2, proving to be just strong…

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TOMAmeter March 24 – March 30: How I Met Your TOMAmeter!

CBS’ immensely popular How I Met Your Mother is wrapping up its series which enjoyed a lengthy run on the air that spanned nearly a decade. How I Met Your Mother moved up from #14 to #9 and looks to improve on that landing spot as the program came to a close on Monday, March…

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TOMAmeter March 17 – March 23: TOMAmadness!

After a weekend of several upsets and many teams failing to clinch a berth into NCAA’s Sweet 16, it was ABC’s Scandal that was able to stave off “elimination” this week. After threatening to fall from the Top 20, Scandal made a surge this week moving up from the 20th spot last week to become…

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