It’s official! Millennials are now the largest generation in the workforce, overtaking both Boomers and Gen-Xers over the past year or so. The potential for marketplace dominance in consumer purchasing power for Millennials is staggering. Most corporations have been preparing and positioning themselves for this eventuality, directing resources and decision making for the future success…Read More...
Elizabeth has been with Ipsos since October 2014. With 18 years of market research experience, Elizabeth’s expertise includes concept, value proposition, and new product testing; trackers, customer satisfaction, A&U, segmentation, and other custom quantitative research; as well as, managing both traditional and non-traditional qualitative studies. She has extensive experience running omnibus programs for previous research firms. Elizabeth especially likes the client relationship aspect of her job and enjoys working closely with clients.