We know that much of consumer buying behavior is driven by emotion. So, the ability to understand emotional response is critical to comprehending what may be the most influential driver of business success. And yet, powerful emotional response so often resides in the non-conscious parts of our brain. How then, can we as researchers harness…Read More...
As Executive Vice President for Ipsos' Neuroscience and Behavioral Science Centre, Elissa Moses shapes the company's growing neuroscience practice, aimed at helping clients better understand the emotional triggers that drive the purchase and brand decisions consumers make. Throughout her extensive career, she has helped inform and guide the marketing strategies for many of the world’s most recognizable brands, including Coca-Cola, Gillette, P&G, and Philips among others. Elissa Moses holds a BA in Human Behavior from the University of Chicago and studied marketing at the Kellogg School of Management.