Craig Bradley is the Global Director of the Mystery Shopping practice, part of the Ipsos Loyalty group. His responsibility is for overall strategic direction of the global Ipsos Mystery Shop business. In addition, he directs the team with respect to global sales growth, client management, operational execution, knowledge management and thought leadership. He specializes in client management and operational execution for Mystery Shop and Brand/Compliance Audit programs. He has extensive experience in designing, managing and executing customer experience and Loyalty programs for multinational companies. Craig has lived and worked in New Zealand, Thailand and the US and has extensive experience in the following sectors: Retail, Restaurants, Consumer, Financial Services, Automotive, Oil & Gas/C-Stores, Public Sector, Tech & Telecom.