Catherine Finn
About Catherine Finn Account Manager
Ipsos Marketing

Catherine Finn has over five years of research experience, working on brand equity studies, customer segmentations, shopper research, and research developed for press. She has worked with clients in fields as broad ranging as consumer packaged goods, technology, pharmaceuticals, and business-to-business fields. In a previous life she wrote for a few DC-based publications, including Preservation Magazine, DCist, and Hill Rag. In her spare time, Catherine loves spending time with her dog and exploring her Brooklyn neighborhood.

Articles by Catherine Finn

If Mad Men Happened Today: Market Research Solving Yesterday’s Questions

Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the years 1960 to 1970, really…