Brands, agencies and media companies all know the power of influencer marketing. Recommendations and reviews drive today’s categories—and the influencers who provide them are businesses’ most important audience.
Ipos Affluent Intelligence has identified the most influential audience in America. For over forty years, we’ve been the preeminent authority on affluent consumers, and our ongoing survey gives us an unparalleled view into their attitudes, preferences and behaviors. It’s allowed us to study a segment of affluent Americans that we call “Affluencers.”
Affluencers are early adopters of new products and technologies. They influence the purchasing and shopping behavior of the people in their network. They’re the explorers who blaze new paths—and the influencers who lead the rest of us forward. What Affluencers are doing now is what everyone else will be doing next.
Download the Ipsos Affluent Intelligence white paper, Meet the Affluencers, for an introduction to this critical audience. A deeper dive into their lives will provide insights that lead to effective messaging—and the media usage data that businesses need to reach them efficiently.
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