As luxury consumers continue to move away from spending on “things” and move more and more towards the experiential, travel as an industry is benefiting greatly. While it’s clear that Affluents are critical consumers of all things travel-related, it may not always be so clear how best to reach them.
This is why we set out to use the rich Ipsos Affluent Survey data to segment this influential population into travel personas that are both reflective of current market trends and easily targetable.
Find out more about the five Affluent Travel Segments, from “Jet Setters” and “Taste of First Class” to “Domestic Deal-Seekers” and “Experienced Explorers,” by downloading our 2017 Affluent Traveler Segmentation White Paper.
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