Affluent Podcasting: A Medium Suited to All Generations

Whether it’s self-producing a podcast on a mobile device with a friend or listening to one while running errands, portability and accessibility are just two reasons behind the proliferation of podcasting. In fact, podcasts have become so popular, that listening is proving to be cross-generational. 

In our Ipsos Affluent Survey USA Q2 Barometer, we asked affluent consumers about their media consumption habits. The following infographic takes a look at the listening differences we uncovered between generations. 

For more on podcasting listening habits, check out part one of our infographic series where we explore the gender differences our research revealed. 

Click below to view in full-scale: 

Affluent Podcast Listening by Generation