A majority of the affluent population tuned into some kind of listening activity each week – be it AM/FM radio, streaming music, downloading music or listening to podcasts. But, it’s the narrative nature of podcast listening that really illustrates the power of storytelling.
In our Ipsos Affluent Survey USA Q2 Barometer, we asked affluent consumers about their media consumption habits. The following infographic takes a look at the differences we uncovered between male and female listeners.
For more on podcasting listening habits, check out part two of our infographic series where we explore the generational differences our research revealed.
Click below to view in full-scale: