Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown Toronto, titled: Let’s Get Digital. Attendees braved Toronto’s first bitterly cold taste of winter to hear from Ipsos ASI’s NA Digital Practice Leader Dave Smith over a decadent breakfast. Dave shared Ipsos ASI Canada’s latest learnings that outlined Ipsos ASI’s Five Digital Principles to help develop winning digital creative and get better return on marketers’ digital spend to a fantastic response.
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