In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand impact because they fail to engage. Ipsos ASI recently presented key findings at client events across Canada that shed new light on the important role that creative plays in digital ad performance. This thought piece outlines Ipsos ASI’s Five Digital Principles and incorporates learning from a new analysis of our Ipsos ASI Canada 2014 Digital Ad Database as well as research across a variety of other Ipsos and industry sources.
Recent ArticlesAffluent Millennial Men: The Grooming Paradox August 21st, 2018
Ipsos Affluent Intelligence: Fashion & Grooming: Shopping, Inspiration and Affluence August 15th, 2018
Millennial Women – The New, Experiential Travel Trailblazers July 24th, 2018
Ipsos Affluent Intelligence Annual Report: Meet the Affluent Americans July 18th, 2018
Ipsos Affluent Intelligence: The New Experiential Traveler June 29th, 2018
Measured Perspectives powered by powered by Ipsos
GenPop’s aim is to help you gain a new perspective on these ever-complicated people and relationships so you can solve the business problems you wrestle with every day.
The Future of Market Research
An immersive research event designed to go below the surface of traditional research, PEEL brought to life some techniques and ideas Ipsos is pursuing to uncover fresh knowledge and generate insights that inform better business decisions. Visit this website to experience PEEL.
Ipsos on Twitter
Baking from scratch is not something you would think to associate with #Millennials, but maybe you should. See why… https://t.co/tmk0wYkuRX(about 1 day ago)
(about 1 day ago)
(about 2 days ago)
The affluent traveler is reshaping the travel experience & #trends. Learn about the 6 types of affluent travelers… https://t.co/HC5zRuLgjh(about 3 days ago)
(about 4 days ago)