About Mike VanNieuwkuyk

Mike VanNieuwkuyk
Senior Vice President, U.S.
Ipsos RDA

Mike leads the company’s focus on new automotive technologies, providing research and consultative services in vehicle connectivity, infotainment, safety, convenience and alternative powertrains. He has over 30 years of automotive research experience, including senior level positions at Nielsen, J.D. Power and Associates, Lear Corporation, and IVON Corporation.

Mike received his BS in marketing with a concentration in market research from Central Michigan University.