Artcles Posted in 2020


Introducing Ipsos Streaming 360

Ipsos Audience Intelligence is pleased to announce our latest offering, Streaming 360, which provides competitive intelligence and audience understanding for Global Platforms (e.g., Netflix, Hulu, Disney, Amazon, Warner Media, Viacom, Apple, Facebook, Google) and Market-specific/Regional Streaming service providers (e.g., BBC, iTV, Sky, BT Sport in the UK), as well as traditional media, broadcasters and media…

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Affluents and Home Appliances

While the kitchen often serves as a central gathering place for many, Affluent consumers are more likely than the general population to say they congregate in the kitchen when they entertain at home (59% v 49%). Given the large role the kitchen plays, it’s no surprise that two in five Affluents say it is the…

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The Affluent Outlook 2020: Finding Clouds in a Silver Lining

For over 40 years, Ipsos Affluent Intelligence has been the foremost authority on Affluent Americans (currently defined as adults age 18+ with household incomes over $125,000), developing insights into their attitudes and behaviors for media companies, brands and agencies. For the past 10 years, in January, we’ve reached out to our Survey respondents with an…

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Smart Home 2.0 – What a difference 2 years makes

At Ipsos we regularly apply our focus on categories undergoing significant change –that’s because the Affluent often lead the way in the adoption of innovations. In so doing, we’ve identified a group of affluent influencers – Affluencers – who are disproportionately influential. In every category we’ve studied, it’s the Affluencers who lean into the categories…

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Ipsos Affluent Intelligencer: Affluents and Smart Home Technology

As more and more consumers embrace innovations such as smart home speakers and appliances, it’s clear the concept of connected or smart homes has finally entered the mainstream. In fact, 60% of Smart Home Affluencers are more interested in smart home technology than they were two years ago. In this month’s Intelligencer, we’re sharing a…

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