Artcles Posted in 2019


Ipsos Affluent Intelligence: New Dimensions of Luxury

For marketers, definining the affluent understanding of and expectations around the dimensions of luxury is key to effectively and relevantly targeting key consumer demographics. Ipsos Affluent Intelligence research reveals that affluent consumers say they are buying luxury more frequently. Nearly three-quarters of Affluents report they have bought luxury goods or services in the past year…

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2019 Ipsos Affluent Outlook

Each January for the past 10 years, we’ve reached out to our Survey respondents and asked them to complete an Affluent Outlook questionnaire designed to gauge their optimism in regard to the future.  Last years’ data came on the heels of another year of surging equity markets, strong job growth and just after Congress enacted…

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The New Dimensions of Luxury

Luxury, like nearly all categories, is evolving. Our research reveals changes driven by:  Major demographic shifts Long-term US and global socio-economic trends Technology – which has increased accessibility as well as redefined what is considered luxury to begin with  As a result, consumer expectations and perceptions are also changing. Understanding these complex new dimensions become…

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The Changing Dimensions of Luxury

Like nearly all categories, the luxury category is evolving and the landscape shifting, driven by demographic shifts, long-term socio-economic trends and technology, which has increased accessibility as well as redefined what is considered luxury to begin with. As a result, consumer expectations and perceptions are also changing. As the luxury landscape shifts and evolves, it’s…

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Ipsos Affluent Intelligence: Affluencers And The Power Of Authentic Influence

There’s no argument that the marketing and media world is more complex, complicated and challenging than ever. Issues such as media fragmentation; the unending decline of mass media; digital media supply-chain problems; and the growth of ad blocking software have made it harder than ever to know who your audience is, how to engage them…

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