Artcles Posted in 2018


Meet the Affluencers

What They’re Doing Now is What Everyone Else Will be Doing Next

Brands, agencies and media companies all know the power of influencer marketing. Recommendations and reviews drive today’s categories—and the influencers who provide them are businesses’ most important audience. For over forty years, Ipsos Affluent Intelligence has been the preeminent authority on affluent consumers, and our ongoing survey gives us an unparalleled view into their attitudes,…

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