Artcles Posted in 2014


Ready or Not, Here Comes Retirement

In 2012, the National Center for Health Statistics, a division of the CDC, published its National Vital Statistics Report. I was interested to learn about the chapter called, “Deaths: Final Data for 2012”. Catchy chapter title eh? Anyhow, these fine folks at the NCHS have calculated the average age of American deaths for the past…

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Disruptive Innovation: Play Blackjack, Not the Lottery

A few months have passed since I wrote the following about my experiences at the Edison Awards, in a blog post uncreatively titled The Innovator’s Dilemma:  “There was a great preponderance of what I call “brilliant individual syndrome,” wherein people stood up, said how smart they were, how they had vision to make things happen…and ignored the…

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TOMAmeter September 15 – 21: Big Shake Up in the Top 5!

CBS’ The Big Bang Theory leapfrogged over AMC’s The Walking Dead by the narrowest of margins but nonetheless is our most mentioned program this week. This marks the first time The Big Bang Theory earned the honor and also knocked The Walking Dead out of the top spot for the first time since July. Also…

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Loyalty Webinar downloads

There is no excerpt because this is a protected post.

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Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

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Spotlight on Advertising with Gordon Bingham

Gordon Bingham, President of Ipsos ASI Canada shares the vision for launching our new quarterly newsletter, as well as reviewing the content of this inaugural issue.

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Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

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TOMAmeter September 8 – 14: Familiar Face Rides into the Top 5!

FX’s Sons of Anarchy returned for its final ride this past week and rode a hot premiere right into the Top 5. Sons of Anarchy came in at #4 which is the highest placement we’ve seen during the program’s illustrious seven seasons. The show finished four places higher than last year’s premiere. Netflix’s Orange is…

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TOMAmeter September 1 – 7: Fresh Faces Invade the Top 20!

A handful of fall programs started to make moves in our ranks this past week. ABC’s Once Upon a Time, NBC’s The Blacklist,and CBS’ Criminal Minds debuted at #9, #10 and #11 respectively. Joining the returning fall programs in the Top 20 is the new CBS drama, Scorpion, which came in at #16 this week.…

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Americans Open Their Wallets as Schools Open Their Doors

My Auntie Lena was a strange bird.  She never missed a holiday sale the day after a holiday.  “Mom, where’s Auntie Lena today?  Well it’s December 26th.  She’s probably at Walmart or Yankee Candle stocking up on 40% marked down items for next holiday season!”  Hmmmm, makes sense… I guess. Maybe Auntie Lena wasn’t the…

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