Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with 95% of Canadians accessing the Internet and 91% subscribing at home, the challenge is now encouraging greater participation among the 56% of Canadians ranking moderate to very low in terms of their level of participation in the digital economy. Of the 5% of Canadians who do not use the Internet at all, it turns out the barrier of cost and affordability is only small part of the story. For more about this study, check out the video and infographic below.

 

15-11-07_Canadian_Participation_Info_Graphics

 

Related Links

Media Release
Selected Report Findings
More information about the Syndicated Study