Articles Tagged with Featured


People are talking (and posting) about customer service


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If you are one of the millions of Americans who’ve been ignored, stuck on hold, passed from person to person, lost in a chat room discussion, or simply unable to get one ounce of satisfaction from a customer experience gone wrong, you are certainly not on Gilligan’s Island by yourself. Chances are Skipper, Professor, the Movie Star, and Mary Ann, are right there with you.

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TOMAmeter February 16 – 22: And The Winner Is ….

AMC’s The Walking Dead has been the favorite heading into this week, but ABC’s telecast of The Oscars/Academy Awards made quite the splash in our rankings this week. The Oscars/Academy Awards went from outside the Top 20 last week to #4 this week, which matched its performance from last year.

February 22 cloud

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Stay Plugged In With Your Customers

Let’s face it. The telecommunications marketplace can be tough. There are more companies than ever competing for market share, and consumers are becoming increasingly fickle towards brands. If a positive experience isn’t delivered, there’s a good chance they will move onto another brand.

In exploring the telecommunications landscape, we’ve identified several business realities that manufacturers and marketers must face. Companies that acknowledge and address these realities are more likely to see increased trust, loyalty and satisfaction among consumers.

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Perils of Perception

Join Darrell Bricker, Global CEO of Ipsos Public Affairs, as he discusses the results of Ipsos’ recent global survey, the Perils of Perception.

This 14 country study looks at how accurate – or inaccurate – people are when asked to estimate basic facts about their population or social issues.

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Canadians’ Views on Pension Plans

An aging work force, longer life expectancy, and declining birth rates are changing the retirement equation that Canadians might once have taken for granted. We asked Canadians how much they know about their pension or retirement plan as well as how they feel about their potential retirement income.

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Canadians’ Views on Public Consultations

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Public consultations are an indispensable element of effective stakeholder relations. At a time when more and more Canadians are expressing their opinions on social media, we wanted to explore how Canadians felt about public consultations in general and how they want to participate in the consultative process.

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Americans’ Appetite for Diets and Healthy Living

It’s impossible to fight it, so why worry about it? Summer diets simply don’t exist, so you need to get ahead of it in March-April-May. What? Diet and get in shape for only three months to look good? Don’t let Jillian Michaels hear those words pass your lips. “This ain’t a trend, hobby, or fad…

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Likely Voters – You Have a Right to Know

In the latest “You Have a Right to Know” webisode, Darrell Bricker, Global CEO of Ipsos Public Affairs, looks at political polling including the differences between gen pop, eligible, likely, and true voters, methods of dealing with non-voters, and the pros and cons of various models used in political polling. The “You Have a Right to Know” series is designed for journalists and informed citizens who have an interest in better understanding how public polls are conducted and presented, as well as how they can evaluate poll integrity and quality.

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To Vacation or Not to Vacation this Summer?

What is summer, and what does it mean to me? Swinging from a tire into the river, jumping from a low bridge into the channel, playing whiffle ball until everyone in the neighborhood is ready to start a fight over rules that don’t exist, caddying at the golf club, and working a low impact waiter/waitress/busboy…

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It’s ‘Tool Time’ in America

In the infamous words of Tim The Tool Man Taylor, “Let’s see what happens when we plug this sucker in.” Americans everywhere are amping up and ramping for the summer season for home improvements now that old man winter has decided to finally take repose across this great land. In Ipsos Public Affairs’ recent survey,…

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