Living the American Dream

omnibus-living-the-american-dream-infographic-cover

Hey now brown cow, it’s time to plunk down your dowry, passbook savings, piggybank jar, and money you stashed in the freezer in case Armageddon was just around the corner!  It’s time to own a home, and be a part of the great American Dream.  In this month’s Ipsos US Omnibus Infographic series, Living the American Dream, we explore this topic as well as consumer attitudes and behaviors towards home improvement projects.

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TOMAmeter October 26 – November 1: Supergirl’s Ascent Continues

After entering the top twenty programs last week, Supergirl continued its ascent up the rankings, moving up by 11 spots to #2 in the rankings. At #2, it is the top ranked network show, and it manages to displace TOMAmeter stalwarts like The Big Bang Theory and Empire. Other than the continued rise of Supergirl,…

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TOMAmeter October 19 – October 25: Supergirl Arrives to Save the Day

Entering the rankings for the first time this week was CBS’ Supergirl, at #14. It’s been one of the most buzzed-about new shows this season, and it’s no surprise to see it on the rise in anticipation of its premiere tonight. Like other DC comics based shows (Arrow, Gotham, The Flash), Supergirl looks poised to…

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TOMAmeter October 12 – October 18: ABC Continues its Fall Reign

There was relatively little movement this week in the TOMAmeter with the top five programs remaining unchanged week-to-week. Though there were some directional movers in the bottom half of the rankings (How to Get Away With Murder, Once Upon a Time, Blindspot), the overall shape of the rankings remains unchanged. Netflix’s Orange is the New…

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Forget the debate: Two simple reasons a Republican will likely win in 2016

The following article by Clifford Young and Julia Clark originally appeared in Reuters: http://blogs.reuters.com/great-debate/2015/10/14/forget-what-you-saw-last-night-two-simple-reasons-a-republican-is-likely-to-win-in-2016/ Elections are not mysterious events subject to the whimsy of unpredictable candidates and voters. They’re actually highly predictable, with a set of variables that influence outcomes in familiar ways. Because of that, we can say, with reasonable confidence, that a Republican…

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TOMAmeter October 5 – October 11: Cable TOMA Leaders Decline

This week saw the continued decline of Fear the Walking Dead (#10) and Game of Thrones (#11); since the week of August 24th, the two programs have both either declined or stayed flat in the TOMAmeter rankings each week. This is in line with last year’s TOMAmeter rankings, which saw Game of Thrones drop out…

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The rise of Neo-Nativism: Putting Trump into Proper Context

by Cliff Young and Chris Jackson Many argue that Trump’s rise in the polls is nothing but a fluke (link, link, and link); that once the Republican voters come to their senses, a more credible candidate will emerge (link, link, and link).  These people may be right; horse race polls are ephemeral at best this…

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Private (Advertising) Eyes, They’re Watching You

If you’ve ever felt openly judged for how you look, what you wear, where you shop, or what you buy, the Birmingham New Street railway station is not the place for you. Three enormous eye shaped advertising display panels are being installed above each entrance of the newly redeveloped train station. Composed of over 1,000…

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TOMAmeter September 28 – October 4: The Blacklist Rises in the Rankings

Our big mover in the TOMAmeter this week was NBC’s The Blacklist, which rose by 11 spots to #5 in the rankings following its premiere on Thursday. This matches its highest ranking this year, attained in March, and on par with last season’s premiere week. Entering the TOMAmeter for the first time is ABC’s new…

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Election Poll Accuracy Over Time

Election polls especially suffer from two specific types of measurement error: (1) election salience among voters at the time of the poll and (2) strategic voting decisions at the time of the vote which are at odds with poll responses. On point one, the research literature shows that the farther a poll is out from…

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