Ipsos Ideas: Mysterious Ways…

Building a successful brand takes skill, time and good research. The March issue of Ipsos Ideas explores the latest trends in research. From mystery shopping to advertising trends, our research experts explore new thinking and opportunities for you to examine.

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Ipsos Ideas: Taking Care of Business…

It’s hard to believe that we’re already one month into 2012. This is going to be a big year – another race for the White House, the London Olympics, the Mayan calendar comes to an end – so let’s roll up our sleeves and get at it! Here’s the February issue of Ipsos Ideas.

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Looking Back on Some Great ‘Ideas’

The start of a new year is always a time to reflect on the year that was and anticipate the year to come. So, let’s begin 2012 with a look back at some of the most popular articles from our Ipsos Ideas newsletter from 2011.

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Welcome to Ipsos Ideas Spotlight, our blog for all things research related

Welcome to 2012. And welcome to Ipsos Ideas Spotlight. This is our blog for all things research and today we begin the first step on a long journey. There is no ultimate destination. Just a series of adventures, discoveries and a great deal of learning and evolving – after all, that is the way with research. So come back again and come back often as the story unfolds and the blog grows and expands. We welcome your feedback, your questions, your suggestions and encourage you to engage in the dialogue and share your perspectives.

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