Hillshire Finds Misplaced Shopper

In a nutshell, this article in my estimation describes the key problem that many manufacturers and retailers have encountered: They’ve forgotten the shopper. How could that happen? Isn’t that why they are in business?

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Chávez, Variable Polls, and Misiones: Reflections on the Venezuelan Presidential Election

On 7 October 2012, Venezuelans showed up to cast their vote for president on Election Day with an unprecedented sign of voter enthusiasm pushing final turnout up over 80%. This race pitted Hugo Rafael Chávez Frías, the incumbent and long-sitting president, against the 40-year-old opposition candidate, Henrique Capriles Radonski. Just this on its own would provide sufficient suspense for most. This electoral campaign, however, was one of particular drama and uncertainty

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Global Public Opinion of International Relations – Halifax International Security Forum

In this video, Darrell Bricker, CEO of Ipsos Public Affairs, discusses the findings of Ipsos’ recent polling on international relations for the Halifax International Security Forum, including the link between citizen national economic assessment and potential support for international engagement and which countries and organizations have the potential to have the most positive impact on world affairs in the next decade.

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Ipsos Ideas: A Time for Understanding

As you know, Ipsos conducts research all around the world, across numerous languages, sectors, cultures, and specialties. And from all that research we’ve come to appreciate one truly universal fact: understanding our world brings us closer together.

The special bond we have continues with this month’s issue of Ipsos Ideas. Once again we offer ideas and thought starters that help you better understand your consumers and make better business decisions.

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Giving: American Style

All too often, we as Americans, forget how generous, giving, and thoughtful we are during good times and bad. Just last month, “ABC’s Good Morning America Show” launched its “Day of Giving” Sandy relief effort, and raised $15,663,327, to help aid families affected by the storm. By any account, this was amazing generosity from strangers living in this great nation.

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Medical Tourism

Global citizens appear to be medically mobile, as one in five (18%) indicate they “definitely would” consider traveling to another country to receive medical or dental care if the cost were significantly lower than in their country. The findings shed light on medical tourism, an increasingly popular worldwide phenomenon that is becoming a formalized industry in many countries.

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Thought Starter: Giving Thanks

It’s November 19th, and a new day has dawned. We have cleared the path of presidential campaign advertisement overload, and now Americans can look squarely back into the mirror of the economic concerns of our country, and more importantly… their own personal finances. Although recent data  shows optimism and confidence stabilizing, and possibly lifting upward in recent months, we are clearly not through the storm just yet.

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Data Collection | You Have A Right To Know


Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.

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Ipsos Ideas Monthly Update

This month’s issue of Ipsos Ideas: Using ‘Exclusivity’ to Drive Customer Growth The Future Is Bright Going The Extra Mile: A Case Study Learn More

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Sampling & Weighting | You Have A Right To Know

In the second video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the science of Sampling and Weighting, including Margin of Error.

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