Public Reputations of 2016 Presidential Candidates

When discussing contemporary politics, one of the most common questions I get asked is, “what do people see in (Candidate)? I don’t understand how anyone can think he/she would be a good president.” This is usually expressed in an incredulous tone suggesting the speaker is talking about the opposition party. I particularly get this question…

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Ironically, Celebrating is our Favorite Holiday Activity

Oh the weather outside is frightful, but the fire is so delightful, and since we’ve no place to go, let it snow! Let it snow! Let it snow! Let me tell you something, if the ghost of Frank Sinatra starts harmonizing the famous song from lyricist Sammy Cahn near area codes (617) (508), or (978), in…

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Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with…

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6 Keys to Success for Niche Products

Niche is not a word most marketers in large companies want to hear, given its association with smaller audiences and limited potential. However, success with niche products is possible and it requires careful handling from idea to in-market launch. With thousands of innovative products going through our research frameworks every year, Ipsos is in a…

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The Future Is Here, With the Connected Car

I remember watching Back to the Future, and specifically Back to the Future II, when I was young.  The movies predicted what it would be like in 2015. There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting…

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TOMAmeter November 30 – December 6: The Wiz Astounds

Entering the TOMAmeter this week is NBC’s The Wiz LIVE!, which comes in at #14. The musical special comes in below 2013’s The Sound of Music LIVE!, which debuted in the TOMAmeter at #5 before dropping to #14 in its second week; however, it surpasses 2014’s Peter Pan LIVE!, which attained a peak ranking of…

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Affluent Optimism – and Marketplace Expectations – on the Rise

As 2015 draws to a close, the time has come to take stock of the learned Affluent trends and mindset– and our latest data paints a generally encouraging portrait for media and marketers interested in this essential market. (Note: we define “Affluents” as adults living in households with at least $100,000 in annual household income –…

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Capturing Cool in Western Canada

Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining ‘coolness’ is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand’s life itself. Recently, I presented research specifically conducted for…

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TOMAmeter November 23 – November 29: Jessica Jones Enters

Entering the TOMAmeter for the first time this week is Netflix’s latest Marvel series, Jessica Jones. After Netflix’s Daredevil premiered on April 10, it entered the TOMAmeter at #6 the following week, so while Jessica Jones enters the TOMAmeter in a comparable timeframe, at #15 in the rankings it enters at a much lower spot…

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Finding a Balance: Why & How to Tap Into the Emotional and Rational Sides of your Consumers

In late October, the World Health Organization issued a report indicating that processed meats raise the risk of colon cancer and consuming red meats “probably” raises the risk of cancer as well. Based on my very unscientific review of reactions to the report, I noted a tremendous amount of variability. Many in the scientific and medical professions…

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