The Future Is Here, With the Connected Car

I remember watching Back to the Future, and specifically Back to the Future II, when I was young.  The movies predicted what it would be like in 2015. There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting…

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TOMAmeter November 30 – December 6: The Wiz Astounds

Entering the TOMAmeter this week is NBC’s The Wiz LIVE!, which comes in at #14. The musical special comes in below 2013’s The Sound of Music LIVE!, which debuted in the TOMAmeter at #5 before dropping to #14 in its second week; however, it surpasses 2014’s Peter Pan LIVE!, which attained a peak ranking of…

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Affluent Optimism – and Marketplace Expectations – on the Rise

As 2015 draws to a close, the time has come to take stock of the learned Affluent trends and mindset– and our latest data paints a generally encouraging portrait for media and marketers interested in this essential market. (Note: we define “Affluents” as adults living in households with at least $100,000 in annual household income –…

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Capturing Cool in Western Canada

Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining ‘coolness’ is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand’s life itself. Recently, I presented research specifically conducted for…

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TOMAmeter November 23 – November 29: Jessica Jones Enters

Entering the TOMAmeter for the first time this week is Netflix’s latest Marvel series, Jessica Jones. After Netflix’s Daredevil premiered on April 10, it entered the TOMAmeter at #6 the following week, so while Jessica Jones enters the TOMAmeter in a comparable timeframe, at #15 in the rankings it enters at a much lower spot…

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Finding a Balance: Why & How to Tap Into the Emotional and Rational Sides of your Consumers

In late October, the World Health Organization issued a report indicating that processed meats raise the risk of colon cancer and consuming red meats “probably” raises the risk of cancer as well. Based on my very unscientific review of reactions to the report, I noted a tremendous amount of variability. Many in the scientific and medical professions…

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Augmented Reality May Change How We Live Our Lives and Conduct Research

Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around identifying, researching, and solving business problems, Kierkegaard’s words ring a bit dissonant with current trends. But Kierkegaard is not alone in his musings. Enter…

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TOMAmeter November 9 – November 15: Supergirl and Blindspot Continue Their Strong Fall Seasons

Without many major new programs entering the TV landscape in the past few weeks, the TOMAmeter continues to stabilize. There have been two clear winners among the newcomer shows for the fall season in this top of mind awareness metric:  Supergirl and Blindspot. Supergirl (#5) has been in the top five programs for the past…

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TOMAmeter November 2 – November 8: New Fall Shows Begin to Decline

This week in the TOMAmeter we see that several of the newest fall shows, including Quantico and Blindspot, are beginning to show declines in top of mind mention. Scream Queens even fell out of the top twenty. With top of mind awareness for these new shows beginning to fade this leaves room for TOMAmeter stalwarts…

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Are M&As the Death of Innovation in CPG?

The Era of M&As How often have you caught yourself wondering: “Who will be acquired next by this company?” or “Which conglomerate will now acquire this new venture?” If your answer is “very often, of late,” I am with you. Reflecting on the last decade, we have probably seen mergers and acquisitions happening almost as…

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