TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of its impending series finale. Our biggest mover this week was HBO’s Game of Thrones (#7),…

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5 Principles for Effective Digital Advertising

In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand…

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Let’s Get Digital Client Event in Toronto

Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown Toronto, titled: Let’s Get Digital. Attendees braved Toronto’s first bitterly cold taste of winter to…

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TOMAmeter November 24 – 30: The Top 20 Goes Dancing!

Congratulations to Alfonso Ribeiro on winning the 19th season of ABC’s Dancing with the Stars and also helping the program reenter the Top 20. After a quiet October and November, the dancing competition program jumped up to #9, which is the best performance for the show since the middle of September. A couple of other…

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Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat Screen TV (they last 700 years) And… if you are a male between the ages…

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TOMAmeter November 17 – 23: Big Week for ABC!

ABC’s How to Get Away with Murder and Grey’s Anatomy made the most of their mid-season finales this past week. How to Get Away with Murder moved up four places to #7 while Grey’s Anatomy found its way back into the Top 20, settling at #12. Scandal remained steady at #5 and has been in…

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Canadians’ Views on Public Consultations

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Public consultations are an indispensable element of effective stakeholder relations. At a time when more and more Canadians are expressing their opinions on social media, we wanted to explore how Canadians felt about public consultations in general and how they want to participate in the consultative process.

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TOMAmeter November 10 – 16: Scandal in the Top 5!

While the Top 5 may be populated with most of the same faces in the same places from last week, this week ABC’s Scandal jumps up two places to claim the #5 spot. This marks the first time Scandal has made in into the Top 5 since the tail end of April. Another ABC program…

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Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed most recently is the struggle to identify the “right” competitive benchmark, whether the objective is…

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TOMAmeter November 3 – 9: Anarchy in the Top 5!

After a seven week absence from the Top 5, FX’s Sons of Anarchy jumped up four places to #5 on this week’s TOMAmeter. A shocking departure for a series regular surely helped boost mentions, and expect the program to remain at the top of the rankings as we draw closer to the final episode in…

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