3 Reasons to Manage Customer Relationships, Not Just Numbers

Customer feedback scores are a wonderful thing—especially in the traditional world of customer experience management. These figures help managers understand what is good, what is bad and where to focus our attention. Right? Well, yes and no. In isolation, feedback … Read More…

It’s ‘Tool Time’ in America

In the infamous words of Tim The Tool Man Taylor, “Let’s see what happens when we plug this sucker in.” Americans everywhere are amping up and ramping for the summer season for home improvements now that old man winter has … Read More…

Infographic: Week Four of Ontario Election on Twitter (May 24-30)

The Progressive Conservatives are still leading the conversation on Twitter with 43% (-1 from last week) of the mentions as election day on June 12th approaches. Meanwhile, buzz about the Liberals continues to grow with 38% (+4 from last week) of mentions this week and chatter about the NDP decreases to 19% (-3 from last week) of the mentions. All the parties and their leader’s faced criticism in the Twittersphere.

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TOMAmeter May 26 – June 1: Newcomers Galore!

NBC’s America’s Got Talent returned for its 8th season this past week and mentions of the program propelled it from outside the Top 20 all the way up to #10. Also returning to television and the TOMAmeter was ABC’s The … Read More…

Infographic: Week Three of Ontario Election on Twitter (May 17-23)

Tim Hudak’s Progressive Conservatives continue to dominate the Ontario election discussion on Twitter with 44% of the mentions, although chatter about the Liberals (34%) and NDP (22%) has increased. Negativity surrounding proposed job cuts to the public sector continues to haunt the Tories in week three. The sentiment toward the PCs is overwhelmingly negative compared to the other parties.

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TOMAmeter May 19 – May 25: CBS Wins the Week

Two newcomers to the TOMAmeter this week helped boost CBS to become the most represented network in the Top 20. The hit of last summer Under the Dome jumped into the Top 20 landing at #11 this week, while Survivor … Read More…

Big Data – You Have a Right to Know

In this video of Darrell Bricker’s popular ‘You Have a Right to Know’ series, Ipsos Public Affairs’ Global CEO shares his insights on Big Data, including why it’s important, and what you need to be aware of from a methodological standpoint.

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Infographic: Week Two of Ontario Election on Twitter (May 10-16)

Ontarians continue to talk politics on Twitter with the bulk of the conversations surrounding the Conservatives. The Tories are dominating the discussion with 62% of the mentions, while the Liberals (25%) and the NDP (12%) trail in the debate. While the share of weekly buzz may be in the Conservatives favour, the sentiment toward the PCs remained largely negative (59% negative, 8% positive and 33% neutral).

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TOMAmeter May 12 – May 18: NBC’s Demon Seed Makes its Big Debut

NBC’s remake of the classic psychological thriller, Rosemary’s Baby, made a strong debut at #14 in this week’s TOMAmeter. One has to wonder if the two night miniseries would sell its soul to remain in the Top 20. With its … Read More…

Infographic: Week One of Ontario Election on Twitter (May 2-9)

With the Ontario election campaign underway, Ontarians wasted little time turning to Twitter to discuss the parties and their platforms. The social media debate included 37% of Ontarians talking policy and politics online.

The Liberals (39%) and the Tories (38%) shared the most buzz, while the NDP (23%) trailed behind in the number of mentions.

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