It’s a New Year, and the promises and commitments made by many Americans for 2013 have already been broken, abandoned, or pushed till February.
Ten years ago, those select people that carried a cell phone did so mostly for making and taking phone calls. How primitive we were. Now flash forward to the 2010s and it seems that almost everyone has a smartphone and they’re doing much, much more with it than calling home to see if there’s enough milk in the fridge. Wouldn’t you love to know what they are doing their smartphones? Of course, you would, because what you don’t know can hurt you.
So based on our research, here are ten things you need to know about how your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.
Each month, I sit down to consider the meaningful results of the Ipsos Mendelsohn Affluent Barometer, a ongoing study of America’s Affluent. On New Year’s, I took my cue from the promise and potential 2013 holds for each of us, especially Affluent consumers. Fully 81% tell us they set specific goals or resolutions for 2013, a figure consistent with previous years. But what is particularly telling is the nature of those goals.
In Ipsos’ December Thought Starter, part of what we illustrate is the obvious and self-evident opinion of US citizens intending to purchase a car in the next 3 months. But… we also learn a lot about some underlying needs which are forcing global auto manufacturers to evolve their models, designs, and cars in the years to come.
Optimism is high among participants in a new 23-country poll by global research company Ipsos for Reuters news.
Eight in ten agree (80%, up 8 points since 2011) they are optimistic that 2013 will be a better year than 2012. This optimism is mirrored by a similar spike in those optimistic that the global economy will be stronger in 2013. Even though only half (49%) agree, the measure represents an eight-point improvement since last year.
For the January issue of Ipsos Ideas, we’re taking a look back at some of the most popular articles of 2012. We have you to thank for that. Based on our readership statistics, topics like digital advertising, social media, reputation, and big data captured your attention in the past year. And so we revisit these topics once more. No doubt, they’ll continue to captivate you in 2013.
In the fourth video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the rationale behind ‘free’ polls, including what questions journalists should ask before covering the results, and how to spot a rogue poll.
Throughout the year, we here at Ipsos MediaCT have been monitoring the behaviors and attitudes of America’s most affluent consumers: adults 18+ in households with incomes of $100,000 or more. Looking back at 2012, a clear theme had emerged…
Public Opinion Support for a ‘Mixed’ Deficit Reduction Solution
Washington is presently in crisis mode as time is running out before automatic tax increases and spending cuts go into effect in early 2013. Many analysts believe such measures—the so-called ‘fiscal cliff’—would have a strong negative effect on the economy, pushing the US back into recession.
The holidays are about to begin and the countdown to 2013 is on. It is a time to celebrate, reflect on the year that was and look forward to the year to come. That means taking stock of your expectations, planning parties, and sorting out those pesky little resolutions. We focused our lens on what people across the United States and Canada are thinking, planning and doing, thanks to the team at Ipsos Global @dvisor.