TOMAmeter June 1 – 7: The Whispers Makes a Loud Debut!

ABC’s new summer program, The Whispers, made its series debut last week and shot all the way up to #5 in our TOMAmeter rankings. The last new program to debut at #5 was FOX’s Empire back in January of this year. Empire had a nice week in its own right as the program bounced back from the cusp of the Top 20 up nine places to #10.

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Social Media Crowdsourcing Changes the Face of Product Influencers

With nearly 70% of consumers gathering information online to influence their purchases, and nearly two-thirds engaging in social media daily, the word-of-mouth dynamic is shifting, and influencers of consumer product adoption are not who they used to be. Social media crowdsourcing has changed this dynamic; where once we had passionate mavens and social influencers pushing…

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Education levels among U.S. Elected Officials

by Saide Ashaboglu It is always fascinating pulling a specific group out of the general population and seeing the terms in which they differ from the overall make-up of the country. After this initial idea was born, we thought looking at the education levels of people who represent us in Federal and State government[1] would…

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If Mad Men Happened Today: Market Research Solving Yesterday’s Questions

Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the years 1960 to 1970, really…

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TOMAmeter May 25 – 31: The Top 20 Gains Some New Faces!

While the usual suspects remained in the Top 5, the rest of the TOMAmeter rankings saw quite the shake-up! Seven programs emerged from beyond the Top 20 to make the cut this week, with one program making its TOMAmeter debut.

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TOMAmeter May 18 – 24: Orange is the New Black Is Back!

Netflix’s Orange is the New Black is back in the Top 3 for the first time since August of last year. The online program, which is set to premiere its third season this June, moved up from #8 this week and now joins AMC’s The Walking Dead (#2) and HBO’s Game of Thrones (#1).

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Likely voter models and projecting turnout

Returning to the Ipsos approach to likely voters, we have set up a method that allows us fine grained control over our model to match the actual turnout rates (here, here and here). Of course, the perceptive polling connoisseur would ask, “great you can match to turnout, how do you know what turnout is going…

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2016 Turnout Projection – May 2015 Edition

Now that we have a model allowing us to forecast turnout for upcoming U.S. elections (link), what does our data tell us about the 2016 contest? In our way-too-early projection, the Reuters/Ipsos poll data for May 2015 indicates that 2016 turnout will be about 50% of the voting age population. With almost 18 months until election…

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Brand Strategy Made Simple: 4 Questions and a Few Alphabet Models

Of the “4Ss” driving Ipsos’ new “Game Changers” strategy (Security, Substance, Speed, and Simplicity), I have a particular passion for Simplicity.  And if there’s one area of consumer research that can really benefit from being simpler, it’s the one I head up for Ipsos in the US:  MarketQuest, which focuses on foundational market understanding and…

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TOMAmeter May 11 – 17: An Idol Has Been Crowned!

It was announced last week that next season of FOX’s American Idol will be its last. Despite marking the end of an era, congratulations are still in order for Nick Fradiani who is the winner of season 14! Mentions of American Idol caused the program to jump from beyond the Top 20 to #6 this week. The last time American Idol ranked this high was the premiere of season 12 back in January 2013!

Word Cloud May 19

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