Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed most recently is the struggle to identify the “right” competitive benchmark, whether the objective is…

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TOMAmeter November 3 – 9: Anarchy in the Top 5!

After a seven week absence from the Top 5, FX’s Sons of Anarchy jumped up four places to #5 on this week’s TOMAmeter. A shocking departure for a series regular surely helped boost mentions, and expect the program to remain at the top of the rankings as we draw closer to the final episode in…

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Dear Diary, I’m leaving you for my Mobile App!

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The diary dilemma… For years, diary studies have been conducted to get a closer look into the consumer experience as well as usage of various products and services, both while in-home and on-the-go. Truth be told, the level of information obtained from diaries is invaluable as it allows for an intimate glimpse into not only…

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TOMAmeter October 27 – November 2: Zombies and Clowns in the Top 5 for Halloween!

Word Cloud November 3

AMC’s The Walking Dead remains unchallenged at the top of our rankings, however FX’s American Horror Story is hot on its tail, sliding back up to #5 this week after moving down to #6 last week. CW’s The Flash is encroaching on the Top 5 after moving up two places to #6. The increase in…

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Millennials Bank on a Better Financial Future

Well as much as I would like to say to Millennials, “pull up your boot straps, and let’s get it on”, the US is wallowing through its third decade of stagnant wage growth, and the gulf between the Top 1% and the middle class is larger than the Gulf of Oman on a balmy Middle Eastern…

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Infographic: Cord Cutters Prefer Streaming

TV viewers without a cable, satellite or fiber-optic TV subscription consume content via paid and free streaming services (e.g., Netflix, Amazon Prime, Hulu or Crackle). A smaller proportion of this group also downloads TV programs, but streaming appears to be the preferred method of viewership.

Infographic services used by cord cutters-nevers (2)

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TOMAmeter October 20 – 26: Sons of Anarchy Keeps Riding Toward the Top!

FX’s Sons of Anarchy is driving toward its series final and also into the top half of our rankings. With the largest increase in our standing this week, Sons of Anarchy moved up nine spots to #10 and is the only fresh face in the Top 10 that was not in there last week. The…

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Why I’m Keeping Cable

I’m a Millennial, and a Digital Native. I also tend to DVR the vast majority of the shows I watch or download them via iTunes – currently, the only show that I watch live is Boardwalk Empire, other than the odd English Premier League match. Despite that, and all of the industry hubbub about a la…

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What HBO’s New Standalone Service Means

There will be a lot written in the next couple of days regarding HBO’s announcement that they will be launching a standalone streaming service in 2015. Here are some brief thoughts on this: It won’t be HBO Go. There’s too much value included in that package, and I believe HBO will want to play nice with the…

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TOMAmeter October 13 – 19: Big Week for the Freak Show!

FX’s American Horror Story returned to the air last week and mentions of the program were strong enough to vault it up from #8 to #5 on this week’s TOMAmeter. The zany cast of characters does however, have a tough act to follow as AMC’s The Walking Dead kicked off its newest season with some…

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