TOMAmeter December 29 – January 4 2015: Playoff Time in the TOMAmeter!

With the NFL playoffs kicking off this weekend and the Super Bowl under a month away, mentions of the NFL/Super Bowl have improved the program’s placement in our standings this week by nine spots. The NFL/Super Bowl is now the 6th most mentioned program on our TOMAmeter.

Word Cloud Jan 6

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‘Tis the Season… for Reflecting on the Power in Sports in Modern Lives

Ahhh, the holidays. A time to reconnect with family and friends, a time to eat and shop, and for many, a time to watch sports. A lot of sports. Several of our latest studies reinforce just how central sports are to modern lives and lifestyles, during the holidays and throughout the year, across nearly every…

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What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC Pacer station wagon bought by my father for $500 back when I was 17 years…

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TOMAmeter December 8 – 14: Top Shows Fall During Winter Break

Our Top 5 shows have held strong week-to-week – in particular, AMC’s The Walking Dead maintained its #1 position for the twelfth straight week, while CBS’ The Big Bang Theory kept second place for nine consecutive weeks.

Word Cloud December 18

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2014 U.S. Elections Recap

Ipsos Public Affairs had a busy 2014 full of electoral research centered around the 2014 U.S. midterm election. In fact, we – in partnership with Thomson Reuters – likely have the most complete electoral research program in the United States today. This post is an overview of our work in 2014,  and the follow-up series…

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Canadians’ Views on Pension Plans

An aging work force, longer life expectancy, and declining birth rates are changing the retirement equation that Canadians might once have taken for granted. We asked Canadians how much they know about their pension or retirement plan as well as how they feel about their potential retirement income.

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TV Influencers: Twitter Users vs. Non-Users

Ipsos MediaCT has been conducting research into the role of TV Influencers, and our most recent white paper on this topic The Twitter Effect: Understanding Twitter’s Role in TV Behaviors gives a large understanding to the impact that social media, and Twitter in particular, has with regards to creating influence in the TV space, with the ultimate aim of attracting more viewers to shows.

IPSOS TV Influencer Infographic_FINAL_12.5.14

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TOMAmeter December 1 – 7: The Top 20 Welcomes Peter Pan!

The Walking Dead maintains its #1 ranking in top of mind awareness, no doubt with the help from last week’s positively-reviewed midseason finale. Sons of Anarchy also revved up their showing, moving up four spots to #3 in anticipation of its impending series finale. Our biggest mover this week was HBO’s Game of Thrones (#7),…

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5 Principles for Effective Digital Advertising

In today’s new realities of paid, owned and earned media, marketers have to think differently about the role that digital plays in their media plan. And while digital may provide unprecedented ability to target consumers, many campaigns fail to realize their full potential by not breaking through the online clutter or generating the intended brand…

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Let’s Get Digital Client Event in Toronto

Ipsos ASI recently took to the stage to shed new light on the important role that creative plays in digital ad performance. On November 18, Ipsos ASI held a complimentary presentation over breakfast at a cool loft space in downtown Toronto, titled: Let’s Get Digital. Attendees braved Toronto’s first bitterly cold taste of winter to…

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