Smartphone, Tablet, Laptop: What’s the Occasion?

I would never eat an energy bar for dinner. Ever. For breakfast maybe. Definitely as a midday snack. I would never wear a suit to the movies. To work, sometimes. Definitely to a client meeting. I would never curl up … Read More…

TOMAmeter November 18-24: Almost Human Debuts in the Top 5

This week on the TOMAmeter, FOX’s Almost Human debuts at #4 after weeks of falling short of the Top 20. Also entering the Top 20 this week is Showtime’s Dexter at #16 and ABC’s Castle at #18. AMC’s The Walking … Read More…

To Wii or Not to Wii, That is the Question, this Holiday Season!

Hamlet’s love for Ophelia is unquestioned, just as Americans love for electronics is equally unquestioned. In this month’s edition of Ipsos’ November Thought Starter, “America Goes Shopping in an Electronics Wonderland”, holiday purchases seem to include a hefty-haul of electronic … Read More…

Puget Sound residents avoid shopping (and football) over Thanksgiving holiday

A recent survey we conducted found that almost half (48%) of respondents from the Puget Sound area plan to limit their shopping and decorating time by being a dinner guest at someone else’s home on Thanksgiving. And regardless of whether … Read More…

TOMAmeter November 11-17: The Top 3 Hold on for the 4th Straight Week

After dropping out of the Top 5 last week, AMC’s Breaking Bad has moved back up 2 spots to #5, replacing NBC’s The Blacklist which has fallen 3 spots to #8. Coming in at #4 for the second straight week, … Read More…

TOMAmeter Quarter 3 Summary: Breaking Bad Owns the Third Quarter

If you have been following the TOMAmeter over the past few months it should come as no surprise that AMC’s Breaking Bad is the most mentioned program in the third quarter. With the final episodes airing during this time, fans … Read More…

How to Capitalize on EFM

Remember the “Travel Agent?” How about the “Personal Tax Accountant”? These professionals were once necessary to book a flight or get the most out of your tax return. Now online tools have replaced both. My dad hired a lawyer to … Read More…

TOMAmeter November 4 – 10: A Newcomer Joins the Top 5

NBC’s The Blacklist has finally jumped into the Top 5 squeezing AMC’s Breaking Bad out for the first time in months. With the series finale well in the past, Breaking Bad has moved down three spots to #7 this week. … Read More…

TOMAmeter October 28 – November 3: The Top 5 Holds Steady While The Blacklist Continues to Climb

Once again AMC’s The Walking Dead claims the top spot this week. But keep an eye on NBC’s fall breakout hit The Blacklist, which is sitting just outside the Top 5, moving up the 9th most mentioned program last week. … Read More…

The Complete Picture: To Mystery Shop or Conduct Satisfaction Surveys?

One of the recurring themes I’ve heard from customer experience professionals is their company is not Mystery Shopping their front line employees because they have a Customer Satisfaction (CSat) program in place.  It is rather surprising how many believe that … Read More…

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