TOMAmeter November 24 – 30: The Top 20 Goes Dancing!

Congratulations to Alfonso Ribeiro on winning the 19th season of ABC’s Dancing with the Stars and also helping the program reenter the Top 20. After a quiet October and November, the dancing competition program jumped up to #9, which is the best performance for the show since the middle of September. A couple of other…

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Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat Screen TV (they last 700 years) And… if you are a male between the ages…

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TOMAmeter November 17 – 23: Big Week for ABC!

ABC’s How to Get Away with Murder and Grey’s Anatomy made the most of their mid-season finales this past week. How to Get Away with Murder moved up four places to #7 while Grey’s Anatomy found its way back into the Top 20, settling at #12. Scandal remained steady at #5 and has been in…

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Canadians’ Views on Public Consultations

Public consultations are an indispensable element of effective stakeholder relations. At a time when more and more Canadians are expressing their opinions on social media, we wanted to explore how Canadians felt about public consultations in general and how they want to participate in the consultative process.

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TOMAmeter November 10 – 16: Scandal in the Top 5!

While the Top 5 may be populated with most of the same faces in the same places from last week, this week ABC’s Scandal jumps up two places to claim the #5 spot. This marks the first time Scandal has made in into the Top 5 since the tail end of April. Another ABC program…

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Just who are your products fighting?

In my day-to-day work focusing on product development and product testing related issues, it’s always interesting to see that some of the seemingly most basic questions are the ones that are the most difficult. One of the struggles I’ve witnessed most recently is the struggle to identify the “right” competitive benchmark, whether the objective is…

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TOMAmeter November 3 – 9: Anarchy in the Top 5!

After a seven week absence from the Top 5, FX’s Sons of Anarchy jumped up four places to #5 on this week’s TOMAmeter. A shocking departure for a series regular surely helped boost mentions, and expect the program to remain at the top of the rankings as we draw closer to the final episode in…

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Dear Diary, I’m leaving you for my Mobile App!

The diary dilemma… For years, diary studies have been conducted to get a closer look into the consumer experience as well as usage of various products and services, both while in-home and on-the-go. Truth be told, the level of information obtained from diaries is invaluable as it allows for an intimate glimpse into not only…

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TOMAmeter October 27 – November 2: Zombies and Clowns in the Top 5 for Halloween!

AMC’s The Walking Dead remains unchallenged at the top of our rankings, however FX’s American Horror Story is hot on its tail, sliding back up to #5 this week after moving down to #6 last week. CW’s The Flash is encroaching on the Top 5 after moving up two places to #6. The increase in…

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