A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the … Read More…

To Vacation or Not to Vacation this Summer?

What is summer, and what does it mean to me? Swinging from a tire into the river, jumping from a low bridge into the channel, playing whiffle ball until everyone in the neighborhood is ready to start a fight over … Read More…

TOMAmeter June 23 – June 29: The World Cup vs. Under the Dome

Two of this month’s biggest movers continue to claw toward the top of our rankings as mentions of 2014 FIFA World Cup (#3) and CBS’ Under the Dome (#5) were strong enough to move them up two and five places … Read More…

Great Ideas = Great New Products, Right? Wrong!

Successful innovation is more than just coming up with great new product ideas.  And innovation strategy is more than a series of ideation sessions.  Great new products don’t just come from great new ideas.  Rather, they often come from learnings … Read More…

TOMAmeter June 16 – June 22: The World Cup is Moving Up

Group play is dwindling down, but mentions of the 2014 FIFA World Cup continue to grow as the tournament moved up three places to #5 in our rankings this week. HBO’s True Blood has sunk its teeth into the #6 … Read More…

Listen Up: Beats Audio Accelerates Innovation to Become a Billion-Dollar Business

Did you hear that?  Did you hear the voice of the consumer singing a sweet song about their needs, dreams and desires?  Rapper/producer Dr. Dre and record mogul Jimmy Iovine heard it, and they crafted it into their latest hit: … Read More…

Freedom 55, 65 or 75? Majority of Canadians Worry about Retirement Income

Save more and spend less. Seems like simple, straightforward advice for saving for the golden years, right?

The reality is an aging work force, longer life expectancy and declining birth rates are changing the retirement equation for Canadians. Those factors combined with stagnant and unpredictable economic conditions for the foreseeable future have majority of Canadians worried about being financially ready for retirement.

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TOMAmeter June 9 – June 15: Olé, Olé, Olé!

The 2014 FIFA World Cup is underway and mentions of the sporting event were so strong that its first appearance in the Top 20 was at #8. The NBA Finals on ABC also found its way into the Top 20 … Read More…

The Innovator’s Dilemma

With a nod to the Clayton Christensen book of the same name, I wanted to revisit the concept of the innovator’s dilemma from the perspective of marketing research.  I do this on the heels of attending the recent Edison Awards (a combination awards ceremony … Read More…

Infographic: Ontario Election on Twitter in Review

The Ontario election campaign is in the final stretch as voters’ line up to cast their ballots tomorrow on June 12th. Over the past five weeks, we have been monitoring and analyzing thousands of comments and conversations to see how the campaign unfolded on Twitter. Every week we shared an infographic featuring the volume of buzz, sentiment around the political parties and issues resonating with Twitter users.

This week our analysis summarizes the results to date and concludes the Twitter debate has been overwhelmingly negative. The infographic below highlights the share of voice each week, the peaks and valleys of conversations along the campaign trail, and more.

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