I’m One of Them: Speaking As a Millennial

I suppose I’d be considered a text book example. I’m into yoga – more for the exercise than the spirituality. I love Kombucha for its health claims and the fact that it’s the closest thing to drinking vinegar that is socially acceptable. I care about the quality of and ingredients in the food I eat,…

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Your innovation is awesome! Too bad no one will find it online…

You’ve just launched an incredible innovation in salty snacks. It has all the benefits of popcorn, but can be eaten like a chip. It tastes great, and is reasonably healthy. This product looks poised to disrupt the chip aisle, and make millions. But it won’t, because no one will find it. This might be the…

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Can’t Get No Job Satisfaction? Think Again.

85% of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs’ Omnibus Division recently uncovered. In the May survey, US Work Place Satisfaction, it seems as if most workers are satisfied with their job, but would like a more appropriate salary (27% with women 34%), and benefits (17% with women at 19%). What would I change? Well probably a more comfortable chair, room with a view, access to more K-Cup coffee machines, and an ability to walk on water.

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TOMAmeter June 1 – 7: The Whispers Makes a Loud Debut!

ABC’s new summer program, The Whispers, made its series debut last week and shot all the way up to #5 in our TOMAmeter rankings. The last new program to debut at #5 was FOX’s Empire back in January of this year. Empire had a nice week in its own right as the program bounced back from the cusp of the Top 20 up nine places to #10.

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Social Media Crowdsourcing Changes the Face of Product Influencers

With nearly 70% of consumers gathering information online to influence their purchases, and nearly two-thirds engaging in social media daily, the word-of-mouth dynamic is shifting, and influencers of consumer product adoption are not who they used to be. Social media crowdsourcing has changed this dynamic; where once we had passionate mavens and social influencers pushing…

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Education levels among U.S. Elected Officials

by Saide Ashaboglu It is always fascinating pulling a specific group out of the general population and seeing the terms in which they differ from the overall make-up of the country. After this initial idea was born, we thought looking at the education levels of people who represent us in Federal and State government[1] would…

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If Mad Men Happened Today: Market Research Solving Yesterday’s Questions

Mad Men has been a favorite show of mine for a while. While I can say I loved the compelling characters and the nuanced writing, often the fun came in the workplace drama. The pitches were enthralling, the challenges and frustrations familiar, and the successes inspiring. The show spanned the years 1960 to 1970, really…

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TOMAmeter May 25 – 31: The Top 20 Gains Some New Faces!

While the usual suspects remained in the Top 5, the rest of the TOMAmeter rankings saw quite the shake-up! Seven programs emerged from beyond the Top 20 to make the cut this week, with one program making its TOMAmeter debut.

Word cloud June 3

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TOMAmeter May 18 – 24: Orange is the New Black Is Back!

Netflix’s Orange is the New Black is back in the Top 3 for the first time since August of last year. The online program, which is set to premiere its third season this June, moved up from #8 this week and now joins AMC’s The Walking Dead (#2) and HBO’s Game of Thrones (#1).

Cloud May26

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Likely voter models and projecting turnout

Returning to the Ipsos approach to likely voters, we have set up a method that allows us fine grained control over our model to match the actual turnout rates (here, here and here). Of course, the perceptive polling connoisseur would ask, “great you can match to turnout, how do you know what turnout is going…

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