Many clients ask: “Which single question is the best measure of the customer experience?” This creates a never ending great debate and it is an important one in terms of its practical application for organizational alignment. However, it is not the right debate for organizational growth. Let’s examine it from a different perspective…the one we at Ipsos Loyalty adhere to.
When it Rains, it Pours (Data & Insights)
While rain is often the topic of conversation here in the spring, the season also brings back many great marketing and market research events to the Northwest. Last month, Ipsos MarketQuest in Seattle was proud to once again sponsor MarketMix … Read More…
Why Academically Talented, Low-Income Students Don’t Apply to Selective Schools
A new study has determined that low-income students with top test scores and grades do not generally apply to the most selective colleges and universities, raising troubling questions about rising inequality and the potentially diminished role of higher education as … Read More…
Marketers are from Mars…
A recent publication from ExactTarget, entitled “Marketers from Mars”, highlighted the differences in digital behavior between the US marketing profession and consumers at large. It found some surprising differences between marketers and just regular folks. Read that as ‘consumers’.
Americans Assess the National Economy and their Personal Finances
Since hitting the lowest point in mid-2009, ratings of the national and local economies have seen fitful improvement. Americans (32% very good/somewhat good) are in the lower to middle of the pack in assessing the current economic situation in their country among the 24 countries studied. This measure has improved over the last couple months.
Culture at Work: British Council, Booz Allen Hamilton and Ipsos Public Affairs launch study in Washington DC
On Thursday Ipsos Public Affairs launched the “Culture at Work: Communicating in the Global Workplace” study in Washington, DC, to an audience of policymakers and experts. The study of 367 large employers in nine countries was conducted in partnership with … Read More…
Canadians’ Perceptions of the National Economy
On the heels of the 2013 Federal Budget, we turn our spotlight on the economy and despite some criticism that Finance Minister Flaherty’s economic growth projections are too rosy it appears that most Canadian concur with the Minister.
Voice of the Northwest – A Local Survey Community
This week we issued the first release of the findings from a survey conducted with the VoiceNW research community. So what is VoiceNW and why the big deal, you may ask? VoiceNW (Voice of the Northwest) is a research solution … Read More…
Preparing Students for the Modern Workplace
According to a study released last week by The Chronicle, US employers are finding that job candidates are lacking basic workplace proficiencies, like adaptability, communication skills, and the ability to solve complex problems. This resonates strongly with a study published last … Read More…
Culture at Work: The Value of Intercultural Skills in the Workplace
Global economic realities are driving constant change in the workplace, leading to significant shifts in employers’ needs and expectations. In addition to traditional qualifications, employers are now seeking candidates who have the skills to transcend national and cultural borders and … Read More…
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