Researching by Design: How does Research Fit into Design-Thinking Innovation?

Earlier this spring, Newell Rubbermaid announced the opening of a new state-of-the-art Design Center in Michigan, joining an “exclusive club of design-driven companies that recognize design and innovation as a competitive advantage”. Design thinking and design-led innovation philosophies and methods have been … Read More…

TOMAmeter September 22 – 28: Fall Programs Take Siege on the Top 20!

A few new broadcast programs made their debut on the air this past week and mentions of the programs were strong. FOX’s highly anticipated program, Gotham, moved up three places to leapfrog over CBS’ The Big Bang Theory and earn … Read More…

Ready or Not, Here Comes Retirement

In 2012, the National Center for Health Statistics, a division of the CDC, published its National Vital Statistics Report. I was interested to learn about the chapter called, “Deaths: Final Data for 2012”. Catchy chapter title eh? Anyhow, these fine … Read More…

Disruptive Innovation: Play Blackjack, Not the Lottery

A few months have passed since I wrote the following about my experiences at the Edison Awards, in a blog post uncreatively titled The Innovator’s Dilemma:  “There was a great preponderance of what I call “brilliant individual syndrome,” wherein people stood up, … Read More…

TOMAmeter September 15 – 21: Big Shake Up in the Top 5!

CBS’ The Big Bang Theory leapfrogged over AMC’s The Walking Dead by the narrowest of margins but nonetheless is our most mentioned program this week. This marks the first time The Big Bang Theory earned the honor and also knocked … Read More…

Spotlight on Advertising with Gordon Bingham

Gordon Bingham, President of Ipsos ASI Canada shares the vision for launching our new quarterly newsletter, as well as reviewing the content of this inaugural issue.

Fifa World Cup Advertising

Leveraging the passion of the World Cup for your brand

Leveraging the passion of the World Cup for your brand (click image for full size view)

TOMAmeter September 8 – 14: Familiar Face Rides into the Top 5!

FX’s Sons of Anarchy returned for its final ride this past week and rode a hot premiere right into the Top 5. Sons of Anarchy came in at #4 which is the highest placement we’ve seen during the program’s illustrious … Read More…

TOMAmeter September 1 – 7: Fresh Faces Invade the Top 20!

A handful of fall programs started to make moves in our ranks this past week. ABC’s Once Upon a Time, NBC’s The Blacklist,and CBS’ Criminal Minds debuted at #9, #10 and #11 respectively. Joining the returning fall programs in the … Read More…

Americans Open Their Wallets as Schools Open Their Doors

My Auntie Lena was a strange bird.  She never missed a holiday sale the day after a holiday.  “Mom, where’s Auntie Lena today?  Well it’s December 26th.  She’s probably at Walmart or Yankee Candle stocking up on 40% marked down … Read More…

Page 2 of 2812345...1020...Last »