TOMAmeter August 4 – 10: True Blood Creeps Into Top 5

With the series finale right around the corner, HBO’s True Blood jumped up three places in our rankings and enters the Top 5 for the first time. Our 5th most mentioned program gives HBO two programs in the Top 5 … Read More…

Americans’ Appetite for Diets and Healthy Living

It’s impossible to fight it, so why worry about it? Summer diets simply don’t exist, so you need to get ahead of it in March-April-May. What? Diet and get in shape for only three months to look good? Don’t let … Read More…

TOMAmeter July 28 – August 3: A New #1 This Week

AMC’s The Walking Dead has crawled its way back up to #1 in our TOMAmeter after the release of an extended trailer at this year’s Comic Con. Netflix’s Orange is the New Black was a few mentions behind the zombie drama, … Read More…

TOMAmeter July 21 – July 27: Orange is the New Black Maintains Its #1 Standing

Fan favorite Orange is the New Black (Netflix) maintains its #1 seat, ahead of AMC’s Walking Dead (#2) and HBO’s Game of Thrones (#3). HBO’s True Blood (#4) makes a jump into the top five after a seventh place showing … Read More…

TOMAmeter July 14 – July 20: Orange is the New #1

Netflix’s Orange is the New Black has leapfrogged HBO’s Game of Thrones and is now our most mentioned program according to our respondents. This marks the first time an online program has ever reached the top spot in our rankings. … Read More…

TOMAmeter July 7 – July 13: Game of Thrones Bounces Back!

AMC’s The Walking Dead enjoyed a weeklong stint as the most mentioned TV show on our TOMAmeter, but mentions of HBO’s Game of Thrones were strong enough to help the program reclaim the crown. The Walking Dead fell to #3 … Read More…

Likely Voters – You Have a Right to Know

In the latest “You Have a Right to Know” webisode, Darrell Bricker, Global CEO of Ipsos Public Affairs, looks at political polling including the differences between gen pop, eligible, likely, and true voters, methods of dealing with non-voters, and the pros and cons of various models used in political polling. The “You Have a Right to Know” series is designed for journalists and informed citizens who have an interest in better understanding how public polls are conducted and presented, as well as how they can evaluate poll integrity and quality.

Read More…

TOMAmeter June 30 – July 6: Game of Thrones Gets Dethroned!

After twelve consecutive weeks at #1, HBO’s Game of Thrones has finally been removed from the top spot by a program that is quite familiar with the position. AMC’s The Walking Dead jumped up a remarkable five places to replace … Read More…

A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the … Read More…

To Vacation or Not to Vacation this Summer?

What is summer, and what does it mean to me? Swinging from a tire into the river, jumping from a low bridge into the channel, playing whiffle ball until everyone in the neighborhood is ready to start a fight over … Read More…

Page 2 of 2612345...1020...Last »