TOMAmeter January 26 – February 1: The New England Patriots are TOMAmeter Champs!

Congratulations to the New England Patriots for defeating the Seattle Seahawks and AMC’s The Walking Dead. Mentions of NFL/Super Bowl in the week leading up to the game were enough to unseat the zombie drama for the first time since Gotham managed the coup back in September. With the mid-season premiere around the corner, look for The Walking Dead to reclaim the top spot as soon as next week.

Word Cloud Feb 3

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Neuroscience: Three Major Shifts to Keep in Mind

We know that much of consumer buying behavior is driven by emotion. So, the ability to understand emotional response is critical to comprehending what may be the most influential driver of business success. And yet, powerful emotional response  so often resides in the non-conscious parts of our brain. How then, can we as researchers harness…

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Formulating Likely Voters — Ipsos’ Approach

In the reporting of public opinion, there are few widely-discussed concepts that are as confusing or misunderstood as “likely voters”. Many poll observers think likely voters are a hard and fast classification with clear definitions; this could not be further from the truth. The reality is the construction of likely voter identification is extremely variable…

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TOMAmeter January 19-25: Can the Patriots vs. the Seahawks Defeat The Walking Dead?

The battle between New England and Seattle is right around the corner but the biggest competitor this week is AMC’s The Walking Dead. Mentions of the NFL/Super Bowl were strong enough to propel the big game up five places to rank just behind the zombie drama. Mentions should grow before kickoff this Sunday so look for changes at the top much like what we saw after last year’s championship game.

Word Cloud jan 27

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Are Gas Prices Pumping Up Consumer Spending?

I’ve never fancied myself as a DJ Scream fan, but when he rips into his anthem ballad, “How low can you go, how low can you go”, how can any of us not get down with the total awesomeness we see every day at the gas pumps, as prices plummet all over the United States?…

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TOMAmeter January 12-18: Empire Makes a Case for the Crown!

Building on its impressive debut last week, FOX’s Empire continued its climb toward #1 only to fall one spot short. The three spot jump to #2 puts the broadcast program just a few mentions behind AMC’s The Walking Dead. If Empire manages to surpass the longtime frontrunner, it would be the second Fox program to claim the #1 spot. The first was Gotham, which did so back when it premiered in September.

Word Cloud Jan 20

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TOMAmeter January 5-11 2015: Big Week for Mid-Season Debuts!

FOX’s Empire made an impressive debut in our rankings this week, climbing all the way up to #5. ABC witnessed similar success with their musical comedy Galavant, as well as their new drama Marvel’s Agent Carter as the two programs made their introductions to the Top 20 at #9 and #13 respectively.

Word Cloud Jan 12

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TOMAmeter December 29 – January 4 2015: Playoff Time in the TOMAmeter!

With the NFL playoffs kicking off this weekend and the Super Bowl under a month away, mentions of the NFL/Super Bowl have improved the program’s placement in our standings this week by nine spots. The NFL/Super Bowl is now the 6th most mentioned program on our TOMAmeter.

Word Cloud Jan 6

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What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC Pacer station wagon bought by my father for $500 back when I was 17 years…

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TOMAmeter December 8 – 14: Top Shows Fall During Winter Break

Our Top 5 shows have held strong week-to-week – in particular, AMC’s The Walking Dead maintained its #1 position for the twelfth straight week, while CBS’ The Big Bang Theory kept second place for nine consecutive weeks.

Word Cloud December 18

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