TOMAmeter August 10-15: Football Season is Back!


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It’s August, and the fall season brings football with it! This week, coverage of NFL preseason football re-entered the TOMAmeter at #10. NFL coverage re-entered the TOMAmeter at approximately the same time as last year, so despite Deflategate, the NFL is back to normal.

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So, You Want to be #1, Eh?

A client recently asked me an interesting question…how do I make our brand #1? While there are a lot of big brands out there, which is the biggest? The “best”? What does it mean for a brand to be the biggest or best brand – the #1 brand? And if you’re not there, how do…

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TOMAmeter August 3 – 9: Elections Enter the Picture

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With the first Republican debate last week, the 2016 Election enters the top of mind awareness rankings for the first time, coming in at #17. With over a year left until the election, this is certainly not the last time to expect the election be among the leaders in awareness.

Mentions for The Walking Dead, Game of Thrones, and Orange is the New Black continue to dominate the top three spots, though the gap between the three begins to widen. The Walking Dead re-claims the #1 spot after a couple months. Rounding out the top five are CBS stalwarts NCIS and The Big Bang Theory.

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Customization Is (and Needs to Be) Everywhere

This article was co-written by Laura Kurtin and Amy Dodge. Those of us who have studied marketing in school and have worked in the industry tend to be a bit cynical about some of the gimmicks and ploys companies use to encourage us to buy their products and services. However, when we see our favorite…

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The Evolution of Homemade

In the Past People spent hours chopping, peeling, slicing, and preparing meals, appetizers, snacks, and desserts. When I was a kid, carrots grown from our own garden were a favorite snack. On occasion, a buttery chocolate scent would permeate the house – good old-fashioned chocolate chip cookies. Now THAT was really homemade (or even homegrown!)…

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You’ve Been Served: The Rise of Meals by Mail

While trends turn away from traditional “convenience foods” toward more natural options, consumers have less time than ever. Enter delivery services, taking the work (or at least some of it) out of homemade meals. Food tech startups offering meals by mail are popping up across the country, covering a range of food preparation. Several services…

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TOMAmeter July 27 – August 3: Fear the Walking Dead Enters the Top 20

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Entering the rankings for the first time is AMC’s Fear the Walking Dead, the new spinoff to the hit The Walking Dead. Coming in at a strong #11, it seems likely that as anticipation and advertising builds, Fear the Walking Dead will join its sister show near the top of the rankings.

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A Caveman’s Shopping Journey in the 21st Century

We are fortunate to live in an era of unrivaled retailing diversity and prosperity. People have unprecedented access to goods and services within their local communities and across the world. In truth, shoppers have so many options that the shopping experience can be both exciting and daunting. I am often approached by clients for the…

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TOMAmeter July 20 – 26: Empire Rising in the Top 20!

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FOX’s Empire had some season 2 casting news come out recently and Emmy buzz surrounding the program was enough to boost it up six places to #6 this week. This is the highest ranking the program has received since the week of April 20th when it was also the 6th most mentioned program in our TOMAmeter.

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Unfreezing Consumers to Heat Up New Product Sales!

Companies have long assumed that if they build a better mousetrap and effectively communicate the benefits, consumers will come. Most companies’ efforts, therefore, are centered on the development and optimization of new products and/or services. Developing a superior product, however, is only half the picture. For a new product/service to be adopted, consumers have to…

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