Happy it’s Back to School?

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Why do so many parents look like fans jumping out of their collective seats at an exciting sporting event, the day their kids head back to school?

Maybe it’s the release of the Kraken from its summer nest, or all the free time work-from-home-adults suddenly achieve, or the unabashed excitement parents feel towards the Matterhorn of homework about to be poured down their children’s throats!  Whatever the reason, school is back in session, and bus driver Bob is rumbling, bumbling, and stumbling down every back woods street across America delivering our most precious assets to and from their daily dose of academic enrichment.

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TOMAmeter September 14 – September 20: The Return of the Network TV Season

With the major broadcast networks entering their premiere weeks, we saw bumps for several seasonal staples, as well as our first new broadcast show, NBC’s Blindspot (#17). Though Blindspot is only the first new network show to enter the TOMAmeter, it promises to be followed by several highly anticipated new shows over the next few…

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When It Comes to Buying Power, Does Age Matter?

It’s official! Millennials are now the largest generation in the workforce, overtaking both Boomers and Gen-Xers over the past year or so. The potential for marketplace dominance in consumer purchasing power for Millennials is staggering. Most corporations have been preparing and positioning themselves for this eventuality, directing resources and decision making for the future success…

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Curating the Ideas Behind Innovation: Five Tools for Innovative Creativity!

Innovation is a many faceted thing, isn’t it? Definitions vary, as do outcomes, and our very feelings about Innovation. It’s hard to have a conversation, much less a thought about Innovation without including Apple, Space X, Uber or Amazon Prime these days. Aside from the amazing innovations we enjoy by these brands in durables, new…

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TOMAmeter September 7 – September 13: American Horror Story Checks Into the Top Twenty

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Re-entering the rankings this week is American Horror Story, which was last in the rankings during the week of January 26, after the finale of American Horror Story: Freak Show.  Last year, American Horror Story first entered the rankings during the week of September 29, so it is showing higher early levels of unaided awareness compared to last year’s iteration. With American Horror Story: Hotel featuring Lady Gaga (who has 50 million Twitter followers), it’s possible that we’re seeing a Little Monsters boost.

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What an Actual Trump Voter Looks Like

This post, written by Cliff Young and Julia Clark, originally appeared in The Daily Beast.  We thought Trump was just a summer fling for the GOP, but it’s becoming increasingly more likely that some Republicans have met their match. Donald Trump has been a larger-than-life figure for almost a generation: businessman, entertainer, pageant purveyor, and…

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TOMAmeter August 31 – September 6: MTV VMAs Take the Spotlight

Entering the rankings this week were the MTV Video Music Awards (#8), hosted by Miley Cyrus. The 2014 VMAs peaked at #16 in the rankings; the 2015 iteration managed to outperform the 2014 show in this regard. AMC’s The Walking Dead and Fear the Walking Dead continue to hold the top two spots in the rankings for…

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Lego Your Research at TMAG

With a big shout of thanks to HP for inviting us, and a nod to my colleague Marian Strauss, I recently had the privilege of speaking at the 55th meeting of TMAG (the Information Technology Market Analysis Group), an industry consortium of market intelligence personnel from IT hardware, software, and related services companies…which is ironic, given…

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TOMAmeter August 24-30: The Walking Dead Franchise Dominates

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Following a debut episode that clocked record viewership numbers, Fear the Walking Dead is now #2 in the rankings after its sister show, The Walking Dead. With these two atop the rankings, this marks the first time in over two years that two AMC shows were in the top five in the TOMAmeter (the last AMC show to hold a peak position was Breaking Bad, during its finale season). The two sister shows lead in mentions by a large margin, with a significant gap between them and the next highest show in unaided mention, Game of Thrones.

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TOMAmeter August 17-23: Fear the Walking Dead Continues its Ascent

In the week leading up to its premiere, Fear the Walking Dead rose four places in the TOMAmeter rankings, to #4, where it now threatens to enter the top three and push Orange is the New Black out. If it enters the top three, it will be the first new program to be among the…

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