Building Reputation in Higher Education

Higher education faces multiple challenges, including rising tuition costs, proving the value of higher education to students and parents, and meeting employer needs. The field also faces multiple opportunities with the growth of online and other non-traditional learning platforms, as well as the increasing mobility of universities and students across international markets.

In a paper published today by Ipsos Public Affairs explains how higher education institutions can utilize research to understand the higher education landscape, define their unique brand, profile potential students and build and communicate their reputation to key target audiences. The tools presented – market landscaping, segmentation, and reputation research – provide unique, in-depth insights that provide value at the various stages of the higher education program cycle.