Throughout the year, we here at Ipsos MediaCT have been monitoring the behaviors and attitudes of America’s most affluent consumers: adults 18+ in households with incomes of $100,000 or more. Looking back at 2012, a clear theme had emerged; one of simplicity. Affluents increasingly seek to simply their lives. Consider this:
- 71% now agree, “I am almost always doing more than one thing at a time,” up from 66% in 2011
- 55% now agree, “I am trying very hard to simplify my life,” up from 48% in 2011
Read my latest Engage: Affluent article for a detailed summary of this year’s trends.