Mike Colledge | The Success of the ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has been a huge success, raising awareness of the disease and significantly increasing donations. Social media streams were filled with video challenges for months – you’ve likely taken the challenge yourself or know someone who has! So we asked Canadians about their awareness, attitudes and action toward the challenge. Ipsos Reid’s Canadian Public Affairs President, Mike Colledge, shares insights on one of the most viral philanthropic marketing campaigns to date.

Connect with Mike Colledge by email: mike.colledge@ipsos.com or follow him on Twitter http://twitter.com/@MikeDColledge