Ipsos Ideas: Taking Care of Business…


It’s hard to believe that we’re already one month into 2012. This is going to be a big year – another race for the White House, the London Olympics, the Mayan calendar comes to an end – so let’s roll up our sleeves and get at it!

Yesterday, you likely watched New England and New York battle it out in the Super Bowl. Or did you really watch for the ads? No doubt, they were good. But you can always do better. Our advertising research specialists think you should rethink the way your advertising is developed.

This issue also features some of the latest insights on America’s affluent and how they are feeling about the economy. We also examine research findings from the holiday season just ended. Did we all get what was on our lists? Our public affairs team takes a recap on how Americans spent in the build up to the gift giving season.

For our Canadian readers, Steve Levy revealed the secrets behind the most influential brands in Canada at last month’s Advertising Week in Toronto. What gives a brand influence and who holds this power? Find out here. Also for our Canadian readers, our marketing research specialists examine some penny-wise thoughts into pricing.

In this month’s issue…

Rethinking Advertising Development – Is it Time to Shift the Paradigm?

No doubt, this morning there were interesting discussions about yesterday’s Super Bowl ads – some were simply amazing! But that’s not always the case. Advertisers do not set out to plan mediocre campaigns, yet it happens. If this sounds like your advertising, it might be time to shake things up.

Affluent Optimism: A Positive Year to Come?

Affluent adults in America ended 2011 feeling much more optimistic than when the year began. Feeling good about the economy, with spirits buoyed by perceived improvements in the job market and consumer spending, it certainly is a nice way to start off 2012!

Consumer Spending Trends: Holiday Recap

The holiday season has wrapped up for another year. So as we start to make (and break) our New Year’s resolutions, how did America do in sticking to budgets for the gift giving season? Our latest survey results inside.

The Most Influential Brands in Canada

Brands have meaning. Brands have personality. Brands have attitude. And because people so often identify with, relate to, and define themselves by them, brands have influence. So which brands influence Canadians the most? Our Influence Index measures them up.

The Left-Digit Effect: Not All Pennies are Created Equal

What’s a penny worth? Could be more than you expect. That one shiny copper coin can have an impact on expensiveness perceptions for your brand. We look at research into the Left-Digit Effect to see how pennies can add up to dollars.

Researchers are good at asking questions. But that’s because we’re interested in the answers. Have a look through the articles and get the answers our researchers have provided.

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