Are the Current Advertising Trends Putting You in Jeopardy!?
At this time of year, I seem to get persuaded (some may even say coerced) into writing an article about advertising trends. This is the third year in…
Putting Winning Ads in the Spotlight
Great research leads to exceptional advertising and Ipsos is delighted to congratulate our clients on their wins at the ARF 2013 David Ogilvy Awards. Here is a shout out to our friends at Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods as we put the spotlight on…
The David Ogilvy Awards.
Who doesn’t need a break, time-off, or time away from the daily stresses of our busy lives? But why are so many Americans screaming for a vacation? Maybe it’s today’s work calculus… Work twice as hard, for half the benefits, and achieve a quarter the results…
A recent study from Ipsos Public Affairs, confirms Americans’ desire to get away annually…
Well, sometimes you have to look at the data… and just believe it… as crazy as it may seem.
At first glance, our editorial team chuckled when we saw the results from our most recent eNation survey examining how consumers were going to spend Valentine’s Day.
Yikes, are men this out of touch with the needs and desires of the women in their lives? Are women this passionate about the celebration of Valentine’s Day with their significant other, and spending time with others?
It’s a New Year, and the promises and commitments made by many Americans for 2013 have already been broken, abandoned, or pushed till February.
In a nutshell, this article in my estimation describes the key problem that many manufacturers and retailers have encountered: They’ve forgotten the shopper. How could that happen? Isn’t that why they are in business?
It’s November 19th, and a new day has dawned. We have cleared the path of presidential campaign advertisement overload, and now Americans can look squarely back into the mirror of the economic concerns of our country, and more importantly… their own personal finances. Although recent data shows optimism and confidence stabilizing, and possibly lifting upward in recent months, we are clearly not through the storm just yet.
Ipsos is a global market research company and an independent company ranking third among global research companies.
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