Articles Posted in Thought Starter


To Grill or Not to Grill

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To grill, or not to grill, that is the question my dear Ophelia? I know, I know wrong Shakespeare character.

In a recent Ipsos Public Affairs survey, Is Outdoor Cooking America’s Favorite Summer Pastime?, we explore America’s passion for grilling, spending time with friends, and enjoying a refreshing summer cocktail. It seems as if quite a bit of us escape the kitchen heat for the backyard grill. Eight in ten (81%) cook outside during the summer months, on average about six times per month, and almost 1 out of every 2 Americans (49%), feel cooking outside is the #1 best thing about preparing meals at home during the summer.

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Can’t Get No Job Satisfaction? Think Again.

85% of Americans are satisfied with their jobs; however most would change something if possible, or at least this is what a recent survey from Ipsos Public Affairs’ Omnibus Division recently uncovered. In the May survey, US Work Place Satisfaction, it seems as if most workers are satisfied with their job, but would like a more appropriate salary (27% with women 34%), and benefits (17% with women at 19%). What would I change? Well probably a more comfortable chair, room with a view, access to more K-Cup coffee machines, and an ability to walk on water.

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Americans Spring into Self-Improvement


If you could only change one thing this year, which of the following areas would you choose? Before you answer… Winning Powerball, Sailing to Greece, or receiving a lifetime gift certificate for free Chinese food at Imperial Garden, are not on the list of answers. Does that make it tougher? For me, maybe, but for the rest of the USA, probably not.

In a recent survey conducted by Ipsos Public Affairs, “Americans Spring Into Self-Improvement: 2015 Goals”, we ask the tough questions which challenge your waistline balance, and passbook saving account balance.

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People are talking (and posting) about customer service


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If you are one of the millions of Americans who’ve been ignored, stuck on hold, passed from person to person, lost in a chat room discussion, or simply unable to get one ounce of satisfaction from a customer experience gone wrong, you are certainly not on Gilligan’s Island by yourself. Chances are Skipper, Professor, the Movie Star, and Mary Ann, are right there with you.

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Are Gas Prices Pumping Up Consumer Spending?

I’ve never fancied myself as a DJ Scream fan, but when he rips into his anthem ballad, “How low can you go, how low can you go”, how can any of us not get down with the total awesomeness we see every day at the gas pumps, as prices plummet all over the United States?…

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What’s the Deal with Black Friday Shopping?

Arrrggghhh… it’s Black Friday, it’s Black Friday! I’ve got to get to www.blackfriday.com and click on the massive red button that says “Hot Deals” before I hit the stores, crash the registers, and stuff the presents into my brown AMC Pacer station wagon bought by my father for $500 back when I was 17 years…

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Men and Millennials More Likely to Gobble Up Thanksgiving Deals

Mistakes you only make once… Cell phone going off at a funeral Telling your spouse-mate-partner they could stand to lose a little weight Buying a Viking-size turkey leg at the local Carnival (eeewww) Adding insurance to a newly purchased Flat Screen TV (they last 700 years) And… if you are a male between the ages…

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Millennials Bank on a Better Financial Future

Well as much as I would like to say to Millennials, “pull up your boot straps, and let’s get it on”, the US is wallowing through its third decade of stagnant wage growth, and the gulf between the Top 1% and the middle class is larger than the Gulf of Oman on a balmy Middle Eastern…

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Ready or Not, Here Comes Retirement

In 2012, the National Center for Health Statistics, a division of the CDC, published its National Vital Statistics Report. I was interested to learn about the chapter called, “Deaths: Final Data for 2012”. Catchy chapter title eh? Anyhow, these fine folks at the NCHS have calculated the average age of American deaths for the past…

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Americans Open Their Wallets as Schools Open Their Doors

My Auntie Lena was a strange bird.  She never missed a holiday sale the day after a holiday.  “Mom, where’s Auntie Lena today?  Well it’s December 26th.  She’s probably at Walmart or Yankee Candle stocking up on 40% marked down items for next holiday season!”  Hmmmm, makes sense… I guess. Maybe Auntie Lena wasn’t the…

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