Articles Posted in Technology


Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with…

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The Future Is Here, With the Connected Car

I remember watching Back to the Future, and specifically Back to the Future II, when I was young.  The movies predicted what it would be like in 2015. There were a lot of futuristic things such as hover boards, new electronics and even flying cars. While we aren’t there with flying cars, we are getting…

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Augmented Reality May Change How We Live Our Lives and Conduct Research

Existentialist philosopher Soren Kierkegaard once said, “Life is not a problem to be solved, but a reality to be experienced.” Working in an industry in which every day life revolves around identifying, researching, and solving business problems, Kierkegaard’s words ring a bit dissonant with current trends. But Kierkegaard is not alone in his musings. Enter…

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A Handful of Reasons to Get Smarter with Mobile

Across the globe, people are spending more time on their mobile devices than ever before—from communicating with friends, to listening to music, to researching a product or brand. This increased engagement has significant implications for those of us in the market research world, as we need to understand these new types of respondents and how…

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Millennials… The Connected and Socially Dependent Generation

Son: “Dad, I need some business advice” Dad: “Ok son, walk me through the situation, and let me see if I can help out” Son: “I need to ask my boss for a raise.  My performance the last two years has been above my company’s expectations” Dad: “Ok, I can help you draft some points…

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In Boston, We Call it a ‘Wicked Smaht-Phone’

IBM’s Simon was a smartphone before the term smartphone was even dreamed of being coined.  50,000 units of Simon’s 1.0 version were sold (estimated annual smartphone market will reach 1 billion by 2016)¹.  It included many personal applications and amenities such as an address book, calendar, appointment scheduler, calculator, world time clock, electronic note pad, handwritten annotations, and predictive stylus input screen keyboards.  She was sexy for her time, but nowhere near as good looking as her great-great-great-great granddaughter Ms. Android-iPhone-Galaxy-Blackberry-palooza!

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10 Things You Don’t Know About How Customers Use Smartphones

smartphone

Ten years ago, those select people that carried a cell phone did so mostly for making and taking phone calls. How primitive we were. Now flash forward to the 2010s and it seems that almost everyone has a smartphone and they’re doing much, much more with it than calling home to see if there’s enough milk in the fridge. Wouldn’t you love to know what they are doing their smartphones? Of course, you would, because what you don’t know can hurt you.

So based on our research, here are ten things you need to know about how your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.

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Data Collection | You Have A Right To Know


Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.

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Sampling & Weighting | You Have A Right To Know

In the second video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the science of Sampling and Weighting, including Margin of Error.

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Kids and Social Media

Kids today are growing up in a quickly evolving media ecosystem. What impact will this media and technology environment have on their overall development? How are kids and families using new platforms in their everyday lives? What does childhood look like in the digital age?

The Ipsos MediaCT LMX Family Study data reveals the special role social media plays in the lives of kids aged 6-12.

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