Great research leads to exceptional advertising and Ipsos is delighted to congratulate our clients on their wins at the ARF 2013 David Ogilvy Awards. Here is a shout out to our friends at Procter & Gamble, Clorox Bleach, ConAgra Foods and Kraft Foods as we put the spotlight on… The David Ogilvy Awards.
Ten years ago, those select people that carried a cell phone did so mostly for making and taking phone calls. How primitive we were. Now flash forward to the 2010s and it seems that almost everyone has a smartphone and they’re doing much, much more with it than calling home to see if there’s enough milk in the fridge. Wouldn’t you love to know what they are doing their smartphones? Of course, you would, because what you don’t know can hurt you.
So based on our research, here are ten things you need to know about how your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts.
Kids today are growing up in a quickly evolving media ecosystem. What impact will this media and technology environment have on their overall development? How are kids and families using new platforms in their everyday lives? What does childhood look like in the digital age?
The Ipsos MediaCT LMX Family Study data reveals the special role social media plays in the lives of kids aged 6-12.
Google commissioned Ipsos MediaCT and Sterling Brands to conduct research to gain a deeper understanding of consumer media behavior, specifically mobile and PC. A smartphone based 24 hour media diary was used by Ipsos MediaCT to evaluate media behaviors within a 24 hour period, which was followed by a more in-depth Attitude and Usage online survey to dive deeper into their multi-media behaviors and actions. Key media devices of interest included Smartphones, PC/Laptops, Tablets and TV, as well as Radio, eReaders, Newspapers and Magazines. Specifically, we explored how media is used in daily life, what is driving consumers to engage with media, how consumers are using multiple screens to accomplish their tasks, how activities on one screen impact another, mobile’s role in screen interaction and the role of search among multiple devices, as well as a variety of other interesting finds. 1,611 respondents participated in the research, which equates to 9,974 diary entries, 15,738 media interactions and 7,955 hours of activity.
Recent studies by Ipsos MediaCT examining penetration and ownership of the Tablet PC shows dramatic increases. In fact, tablet ownership is now 16% among 18+ year olds and has increased across all demographic groups. And based on the results of our latest wave of research, we expect the tablet PC market to expand more dramatically in 2012 than last year given that more than a quarter of U.S. online consumers say they are likely to purchase one before the end of the year
Last year we wondered what the future would hold for the tablet PC. Well, it is almost the middle of 2012 now and the tablet PC is gaining more momentum. The majority of internet users now want to own one of these devices and a significant number plan to purchase one before the end of the year.