Articles Posted in Social Media


Infographic: Ontario Election on Twitter in Review

The Ontario election campaign is in the final stretch as voters’ line up to cast their ballots tomorrow on June 12th. Over the past five weeks, we have been monitoring and analyzing thousands of comments and conversations to see how the campaign unfolded on Twitter. Every week we shared an infographic featuring the volume of buzz, sentiment around the political parties and issues resonating with Twitter users.

This week our analysis summarizes the results to date and concludes the Twitter debate has been overwhelmingly negative. The infographic below highlights the share of voice each week, the peaks and valleys of conversations along the campaign trail, and more.

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Infographic: Week Four of Ontario Election on Twitter (May 24-30)

The Progressive Conservatives are still leading the conversation on Twitter with 43% (-1 from last week) of the mentions as election day on June 12th approaches. Meanwhile, buzz about the Liberals continues to grow with 38% (+4 from last week) of mentions this week and chatter about the NDP decreases to 19% (-3 from last week) of the mentions. All the parties and their leader’s faced criticism in the Twittersphere.

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Infographic: Week Three of Ontario Election on Twitter (May 17-23)

Tim Hudak’s Progressive Conservatives continue to dominate the Ontario election discussion on Twitter with 44% of the mentions, although chatter about the Liberals (34%) and NDP (22%) has increased. Negativity surrounding proposed job cuts to the public sector continues to haunt the Tories in week three. The sentiment toward the PCs is overwhelmingly negative compared to the other parties.

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Infographic: Week Two of Ontario Election on Twitter (May 10-16)

Ontarians continue to talk politics on Twitter with the bulk of the conversations surrounding the Conservatives. The Tories are dominating the discussion with 62% of the mentions, while the Liberals (25%) and the NDP (12%) trail in the debate. While the share of weekly buzz may be in the Conservatives favour, the sentiment toward the PCs remained largely negative (59% negative, 8% positive and 33% neutral).

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Canadian Ethnic Group Use of the Internet and Twitter for Public Discourse

Some Canadians are riding the digital wave, while others are lagging behind as the internet and social media expand the number of ways people can express themselves, communicate and find information. We rolled up 20,000+ online interviews conducted in 2013 to identify which Canadian subgroups are using the internet and Twitter for social and political discourse.

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Traditional Media Alive and Well, Remains Very Widely Used Among Canadians

The battle between traditional and digital media rages on as Canadians are using a continuously expanding menu of channels and media in their daily lives.

While the media landscape continues to evolve with digital alternatives, traditional media remains widely used among Canadians. Conventional TV and radio continue to rank in the top three most frequently used media sources.

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Traditional or Digital? Canadians’ Conventional, Online and Social Media Use

With more people going online every day, media consumption habits have undeniably changed. But, has a shift towards digital replaced traditional mediums such as television and radio?

We asked Canadians about their daily media use and the results reveal traditional media use is still alive and well, and remains very widely used among Canadians.

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52% of Canadians are ‘Engaged’ with Public Policy, Social and Political Issues Online

There are thousands of conversations happening about issues and organizations each day. As more people go online everyday they are defining the issues we discuss and making their voices heard. The growing popularity of social media use around the world has compounded the number of these conversations and provided a platform for thoughts, opinions and influence to spread quickly – far and wide.

Using our 24-country monthly Global @dvisor survey, we have been tracking online behaviour and the use of social media as it relates to discussion about public policy, social and political issues. Our latest study reveals more than half (52%) of Canadians are using social media either ‘actively’ (29%) to make their voices heard or ‘passively’ (23%) to gain a greater understanding of the issues.

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From “Bowling Alone” to Bowling Online: The Link between Social Media and Social Capital

In 2000, Robert Putnam wrote Bowling Alone: The Collapse and Revival of American Community in which he chronicled the decline of “social capital” in the United States. Putnam described the decline in the in-person social intercourse that Americans had used to found, educate and enrich the fabric of their social lives. Putnam also discussed the ways in which Americans have disengaged from political involvement including decreased voter turnout, lower public meeting attendance, fewer serving on committees and working with political parties. At the time, these same trends were being noted in Canada and other Western countries.

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