Articles Posted in Social Media


Social Media May Not Be the Democratic Force We Thought It Was

On Federal Election Day, 2015, over 770,000 Tweets were sent out into the Twittersphere in Canada, but new data shows that the high volume of social media posts may not be reaching a new audience. Despite the early promise and the increased use of social media to discuss politics and policy issues, fewer Canadians have…

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Why Politicians Should Be Paying Attention to What Canadians say Online

Consulting with citizens on government plans, priorities and programs is no doubt necessary and a great way to ensure that Canadians are involved in government decision making. It has risen to prominence over the last few decades while at the same time Canadians have become more demanding of transparency and accountability for public sector actions…

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Breaking Down Barriers and Encouraging Greater Participation on the Internet

Last week, we presented findings from our new syndicated study, Participation in the Digital Economy, to a group of clients and media in the Toronto office. The study looks at accessing the Internet at home and, more importantly, barriers to access and increased participation. While access may not be the issue it once was, with…

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Capturing Cool in Western Canada

Cool is the mecca of brand identity and any brand strategist knows it, however, the process of gaining and maintaining ‘coolness’ is no easy feat. Many brands have tried and failed to adopt this elusive characteristic, resulting in a tarnished reputation that can outlive the brand’s life itself. Recently, I presented research specifically conducted for…

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Those Crafty (Beer) Millennials!

Millennials seem to be changing everything these days. Their spending power alone gives them the right to dictate what succeeds or bombs miserably in today’s marketplace. Take the craft beer category for example – it has exploded due to millennials revolting against traditional beer brands in favor of unique flavor profiles, local brew options, seasonal…

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Social Media Crowdsourcing Changes the Face of Product Influencers

With nearly 70% of consumers gathering information online to influence their purchases, and nearly two-thirds engaging in social media daily, the word-of-mouth dynamic is shifting, and influencers of consumer product adoption are not who they used to be. Social media crowdsourcing has changed this dynamic; where once we had passionate mavens and social influencers pushing…

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Have Your Say on the IMHOIpsos Forum for Engaged Canadians

We ask Canadians all kinds of questions every day. Some questions are for our clients, others are for us. For the most part it’s a one way street – we ask, they answer – which is why this year we launched a new online discussion forum for two-way dialogue on important issues of the day.…

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TV Influencers: Twitter Users vs. Non-Users

Ipsos MediaCT has been conducting research into the role of TV Influencers, and our most recent white paper on this topic The Twitter Effect: Understanding Twitter’s Role in TV Behaviors gives a large understanding to the impact that social media, and Twitter in particular, has with regards to creating influence in the TV space, with the ultimate aim of attracting more viewers to shows.

IPSOS TV Influencer Infographic_FINAL_12.5.14

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Mike Colledge | The Success of the ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has been a huge success, raising awareness of the disease and significantly increasing donations. Social media streams were filled with video challenges for months – you’ve likely taken the challenge yourself or know someone who has! So we asked Canadians about their awareness, attitudes and action toward the challenge. Ipsos Reid’s Canadian Public Affairs President, Mike Colledge, shares insights on one of the most viral philanthropic marketing campaigns to date.

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The Evolution of Social Media Discussing Politics and Public Policy (2010-2014)

After more than a decade of sharing, the social media landscape continues to evolve with multiple platforms competing for our attention. Facebook, Twitter, and LinkedIn are becoming household names and a space for conversation on a range of topics. Over the past four years, the number of Canadians discussing social issues, public policy and politics online has grown sharply.

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