Articles Posted in Research

Medical Tourism

Global citizens appear to be medically mobile, as one in five (18%) indicate they “definitely would” consider traveling to another country to receive medical or dental care if the cost were significantly lower than in their country. The findings shed light on medical tourism, an increasingly popular worldwide phenomenon that is becoming a formalized industry in many countries.

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Data Collection | You Have A Right To Know


Darrell Bricker, Global CEO of Ipsos Public Affairs, discusses data collection.

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Sampling & Weighting | You Have A Right To Know

In the second video of the “You Have a Right to Know” series, Darrell Bricker, Global CEO of Ipsos Public Affairs, explains the science of Sampling and Weighting, including Margin of Error.

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Why Fantasy Football Is Relevant to Marketing Research

I won’t bore you with an article about fantasy football (though as of this writing, I just have to say…I am awesome).  Instead, I noticed something the other day that I thought worth sharing.  Next to the game score for the week, there was a button that said “recap.”  I clicked it, and you can read below what I found.

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Taking A Holiday Pulse

The holidays are the biggest sales season of the year – I know that personally by the line-ups I’ve stood in to see the smile on my kids’ faces come Christmas morning. But as a researcher, I also know that most marketing plans were set earlier in the year, and not necessarily reflective of new…

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Kids and Social Media

Kids today are growing up in a quickly evolving media ecosystem. What impact will this media and technology environment have on their overall development? How are kids and families using new platforms in their everyday lives? What does childhood look like in the digital age?

The Ipsos MediaCT LMX Family Study data reveals the special role social media plays in the lives of kids aged 6-12.

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Right Research for the Right Reason

I’ve been in marketing research for 30 years now, about 20 of those years spent on the ‘client side’ with various companies from television broadcasting, to healthcare, to online travel. One constant I have experienced during this time is that businesses often struggle with identifying what type of research to use in a particular situation. There is often a tendency to focus on what is easy and/or cheap or what the highest C-level is asking for. But, just because it’s easy or cheap (or being demanded by the CEO), doesn’t mean it will yield the type of consumer insights needed to drive both brand and product development

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